# Sichuan-Inspired Seasonal Countdowns The Fly by Jing Advent Calendar Shares Savory, Spicy Flavors By Laura McQuarrie | Published 2025-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fly-by-jing-advent-calendar References: [ktla](https://ktla.com/business/press-releases/ein-presswire/845394509/fly-by-jing-launches-its-best-selling-advent-calendar-for-2025/) & [flybyjing](https://flybyjing.com/products/advent-calendar)  The Fly by [Jing Advent Calendar](https://www.trendhunter.com/trends/sichuan-chili-crisp) is the first and only festive countdown inspired by the flavors of Sichuan, and this [vegan-friendly holiday gift](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars) makes it easy to share favorite products with others, discover new surprises, and challenge taste buds with uniquely savory, spicy offerings. Within the gift-ready red and gold box decorated with pandas, recipients will unbox [Fly By Jing](https://www.trendhunter.com/trends/sweet-spicy-sichuan) products, including hits like the Original Sichuan Chili Crisp, exclusives that can only be found in the calendar, and never-before-launched items. As far as who this advent calendar appeals to, Fly By Jing calls out "foodies, hot sauce and spice lovers, and adventurous eaters who want a holiday gift that goes beyond chocolate," additionally noting that "It’s especially loved by Millennials and Gen Z, who crave shareable, discovery-driven experiences. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 25% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sichuan-inspired Advent Calendars:** Advent calendars featuring regional cuisines like Sichuan offer consumers a unique and flavorful way to countdown to the holidays. - **Vegan-friendly Festive Gifts:** Vegan-friendly holiday gifts like Fly by Jing's festive countdown appeal to the growing audience seeking plant-based culinary experiences. - **Discovery-driven Culinary Experiences:** Experiences that prioritize discovery and novelty, such as unique flavor profiles in food products, capture the interest of younger generations who value new taste adventures. ### Who This Affects Most - **Gourmet Gift Market:** Gourmet gifts that feature niche cultural products, like Sichuan-inspired flavors, are redefining festive gifting with a focus on culinary exploration. - **Plant-based Foods Sector:** The rise of plant-based holiday offerings represents a significant shift in the food industry as consumers seek sustainable and inclusive culinary options. - **Experience Economy:** The intersection of festive gifting and exploratory food experiences highlights the evolution of the experience economy towards culturally enriching and sensory-rich offerings. ## Related on Trend Hunter - [Chili Crisp Ice Creams](https://www.trendhunter.com/trends/spice-cream-collection.md) - [Chili Crisp California Rolls](https://www.trendhunter.com/trends/spicy-sushi-roll.md) - [Chili Crisp Ketchups](https://www.trendhunter.com/trends/chili-crisp-ketchup.md) - [Chili Crisp Noodles](https://www.trendhunter.com/trends/chili-crisp-noodles.md) - [Spicy Sprouted Nut Snacks](https://www.trendhunter.com/trends/sweet-spicy-sichuan.md) - [Flavor-Packed Mediterranean Crackers](https://www.trendhunter.com/trends/firehook-crackers.md) - [Non-Spicy Sichuan Noodles](https://www.trendhunter.com/trends/classic-soy-noodles.md) - [Chili Crisp Rice Dishes](https://www.trendhunter.com/trends/lundberg-x-fly-by-jing.md) - [Spiced Salmon Cans](https://www.trendhunter.com/trends/fly-by-jing-1.md)