# Laser-Distressed Jeans Levi's FLX Project is a New Sustainable Initative for Distressed Jeans By Justin Lam | Published 2018-03-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/flx-project References: [digitaltrends](https://www.digitaltrends.com/cool-tech/levis-using-laser-technology-to-make-jeans/) & [levistrauss](http://levistrauss.com/unzipped-blog/2018/02/project-f-l-x-redefines-future-jeans-designed-made-sold/) [Levi's](https://www.trendhunter.com/trends/levis-stay-dark) FLX project is a new initiative from the brand to create [distressed jeans](https://www.trendhunter.com/trends/repossessed-climb-jeans) with lasers. The recently introduced project was designed to be a faster and move environmentally responsible way to create worn-in denim. Instead of using harsh and complex chemicals, the FLX project replaces these harmful elements with a responsive and sustainable process. The resulting product is both cleaner and allows Levi's the ability to adhere to a higher standard of craftsmanship, quality and authenticity. The process behind the FLX project infuses modern technology into the jean making process through the use of innovative cameras and lasers. First, a photograph of the jeans is edited using computer software to add precise marks, creases and rips that will be featured in the final design. From there, a laser cuts and burns the designs into the physical jean in about 90-seconds. The software used in the FLX project was developed in partnership with Spanish laser and eco-technology specialists Jeanologia. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 7% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Laser-distressed Jeans:** The use of lasers in distressing jeans creates a more sustainable and efficient production process. - **Eco-friendly Denim Innovation:** Levi's FLX project showcases an environmentally responsible approach to denim manufacturing. - **Technology-driven Customization:** The integration of computer software and lasers introduces new possibilities for personalized jean designs. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can explore the adoption of laser technology to create sustainable and unique denim products. - **Textile Manufacturing:** The use of lasers in the distressing process can revolutionize traditional methods of denim production. - **Eco-friendly Technology:** The development of laser systems for distressing jeans presents opportunities in the eco-technology sector. ## Related on Trend Hunter - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md)