# Time-Traveling Car Promotions Ford Building a DeLorean-Like Flux Capacitor in Focus & Fiestas By Cadhla Gray | Published 2015-10-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/flux-capacitor References: [wired](http://www.wired.com/2015/10/ford-flux-capacitor/) & [businessinsider](http://www.businessinsider.com/ford-flux-capacitor-ad-focus-fiesta-back-future-2015-10) [Ford](https://www.trendhunter.com/trends/bronco-sport-free-wheeling) is offering a built-in flux capacitor in honor of today's momentous date as the time-travel destination of Marty and Doc in the Back to the Future II film. October 21, 2015 -- the exact date that the pair typed into the [DeLorean](https://www.trendhunter.com/trends/lightup-delorean-popcorn) time machine -- will mark the first day of the pseudo-promotion. Ford [Focus](https://www.trendhunter.com/trends/thomus-lightrider) and Feistas purchased have the option to come with a time machine in the car's dashboard. The sleek flux capacitor is made up of a gold and red machine with three thin flashing lights, all enclosed in a glass rectangular box. Garnering major attention for Ford and branding the car company as fun-loving and culturally hip, the ad even uses humorous warning subtitles at the bottom like, "Avoid your past self at all costs as this could potentially cause a rift in the space-time continuum." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **In-car Entertainment:** Ford's built-in flux capacitor could be a starting point for more in-car entertainment options and experiences. - **Pop Culture Branding:** Ford showcasing its cultural relevance with a Back to the Future-themed promotion indicates opportunities for other brands to capitalize on pop culture trends. - **Nostalgia Marketing:** Using nostalgia to establish a connection with consumers is a trend that could lead to innovative and successful marketing campaigns. ### Industries Being Reshaped - **Automotive:** The automotive industry can venture into creativity and fun in-car features similar to Ford's built-in flux capacitor. - **Entertainment:** Linking products to pop culture, like Ford's Back to the Future-themed promotion, creates opportunities for the entertainment industry to collaborate with brands. - **Marketing:** Capitalizing on consumer nostalgia in marketing campaigns, as demonstrated by Ford, could lead to more innovative and effective strategies in the marketing industry. ## Related on Trend Hunter - [Retro Cinema Collectibles](https://www.trendhunter.com/trends/lightup-delorean-popcorn.md) - [Retro Calculator Watches](https://www.trendhunter.com/trends/ca500webf.md) - [80s-Inspired Electric Vehicles](https://www.trendhunter.com/trends/delorean-e.md) - [Movie-Inspired Gullwing EVs](https://www.trendhunter.com/trends/delorean-motor-company.md) - [Retro-Inspired Free Wheeling Cars](https://www.trendhunter.com/trends/bronco-sport-free-wheeling.md) - [Filmic Frozen Yogurt Flavors](https://www.trendhunter.com/trends/yogurtland-and-back-to-the-future.md) - [Retro Off-Road Electric Vehicles](https://www.trendhunter.com/trends/delorean-concept.md) - ['60s-Era Throwback Supercars](https://www.trendhunter.com/trends/alan-mann.md) - [Electric Gull-Winged Door Vehicles](https://www.trendhunter.com/trends/delorean-alpha5.md)