# Ultra-Absorbent Plush Towels The Fluv Towels Were Designed To be Ultra-Absorbent and Soft By Grace Mahas | Published 2019-09-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fluv-towel References: [kickstarter](https://www.kickstarter.com/projects/365240906/the-fluffiest-towel-your-body-ever-touched?ref=discovery_newest) & [kickstarter](https://www.kickstarter.com/projects/365240906/the-fluffiest-towel-your-body-ever-touched?ref=discovery_newest) The Fluv towels combine form and function to give users [ultra-absorbency without compromising style or texture](https://www.trendhunter.com/trends/cotton-towels). These luxurious towels are made from [100 percent, OKOE-TEX certified organic cotton](https://www.trendhunter.com/trends/gentlesoft-organic-cotton-sheet-set) that's sourced from the United States. The vibrant towels are made from a cotton material that boats 650 grams per square meter -- this ensures that the towels dries quickly while maintaining a balanced weight and high-absorbency. The Fluv towels are available in 12 vibrant colorways including grass green, stone gray, purple rain, and cherry red -- to name a few -- and are not only limited to being used in the bathroom but come in smaller, [hand towel sizes](https://www.trendhunter.com/trends/everlayer-1) that are perfect to use in your kitchen. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 51% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Organic Cotton Towels:** The organic cotton towel industry could explore Fluv's use of US-sourced, OKOE-TEX certified materials for high-absorbency and stylish design. - **Quick-drying Towels:** Manufacturers offering quick-drying towels, similar to Fluv's 650gsm cotton bath towels, could lead to industry disruption in towel technology. - **Multi-use Towels:** The creation of multi-use towels, similar to the Fluv hand towels usable in both the kitchen and bathroom, could expand market opportunities for the towel industry. ### Sectors Adopting This - **Home Goods:** The home goods industry could explore opportunities in manufacturing organic cotton towels that balance high-absorbency and aesthetic design. - **Hospitality:** The hospitality industry could adopt quick-drying towels, similar to Fluv's 650gsm cotton towels, to enhance guest experience and improve sustainability efforts. - **Kitchen Essentials:** The kitchen essentials industry could increase market scope by producing multi-use hand towels that offer both aesthetics and functionality, as seen in the Fluv hand towels. ## Related on Trend Hunter - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Refined Terry Bath Towels](https://www.trendhunter.com/trends/terry-bath-towel.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md)