# Fluttua Optical Illusion Floating Bed By Hjortur | Published 2007-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fluttua-the-floating-bed References: [lago.it](http://www.lago.it/en/design/products/beds-storage-units/fluttua.html) Ever wondered what it would be like to float on a cload? Sure sounds like a nice way to sleep. Fluttua is an innovative [bed design](https://www.trendhunter.com/trends/bedroom-furniture) with no legs visible so it appears to be [floating](https://www.trendhunter.com/trends/floating-bench). It's actually very simple, with support from the wall and one leg under the center of the bed. It gives a great visual effect, specially with the [underbed lighting](https://www.trendhunter.com/trends/orbyt)... look - no monsters! **Implications** - One of the most effective ways a brand can generate immediate interest in its product in a crowded marketplace is by featuring a truly avant-garde design. By flipping the traditional aesthetics of the product on its head, the company shows a willingness to think outside of the box and establish their own lane. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Optical Illusion Furniture:** Creating furniture designs that give off an optical illusion or defy gravity can offer customers a unique and eye-catching experience, setting brands apart from competitors in a crowded marketplace. - **Floating Bed Designs:** By offering floating bed designs with hidden supports and innovative underbed lighting, companies can provide customers with a visually impressive and modern sleeping experience. - **Wall-supported Furniture:** Creating furniture designs with wall-supported features, like the Fluttua bed, can offer modern and space-saving options for customers who prefer a minimalist aesthetic. ### Industries Being Reshaped - **Furniture Design:** Designing innovative furniture pieces can set companies apart from competitors in a crowded marketplace, especially through the use of unique materials and visual elements. - **Interior Design:** Utilizing optical illusion furniture and floating bed designs in interior design projects can create a visually striking and modern aesthetic for homes and businesses. - **Lighting Design:** Designing innovative underbed lighting for floating bed designs can create an eye-catching and functional feature, offering new opportunities for lighting companies to expand their offerings. ## Related on Trend Hunter - [Curvaceous Floating Illusion Furniture](https://www.trendhunter.com/trends/wave-collection-2.md) - [Illusory Floating Sofa Designs](https://www.trendhunter.com/trends/air-soft-sofa.md) - [Fairytale-Inspired Bed Designs](https://www.trendhunter.com/trends/circu-mr-bunny-bed.md) - [Vienna Straw Headboard Beds](https://www.trendhunter.com/trends/shiko-wien-bed.md) - [Delicate Illusory Ceiling Lights](https://www.trendhunter.com/trends/aria-light.md) - [Floating Illusion Light Designs](https://www.trendhunter.com/trends/lp-lamp.md) - [Zero-Gravity Dog Beds](https://www.trendhunter.com/trends/hover-dog-bed.md) - [Floating Component Dining Chairs](https://www.trendhunter.com/trends/floating-top-chair.md) - [Transparent Floating Pool Loungers](https://www.trendhunter.com/trends/funboy-super-clear-chaise-lounger.md)