# Flushable Magazines Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue By Laura McQuarrie | Published 2026-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flushable-magazine References: [famouscampaigns](https://www.famouscampaigns.com/2026/03/cushelle-creates-flushable-magazine/)  Toilet roll brand [Cushelle](https://www.trendhunter.com/trends/tubeless-toilet-paper) debuted a limited-edition title, Porcelain, touted as the world's first [flushable](https://www.trendhunter.com/trends/individually-wrapped-flushable-wipes) magazine, complete with pages that can be read, torn and flushed individually. Upon finding that a high percentage of people (79% of Brits) escape to the bathroom for a moment of peace, Cushelle created a product to playfully and practically support solo time with horoscopes, light-hearted articles, puzzles and other activities. This first-of-its-kind magazine builds on Cushelle’s Selfishly Soft platform, which centers on prioritizing small moments of personal comfort, starting with the softness of Cushelle. The multi-purpose Cushelle Porcelain magazine printed on toilet tissue features skin‑safe, flush‑friendly ink, and perforated pages, ultimately helping people to sample the luxuriousness and [softness of the brand's product](https://www.trendhunter.com/trends/wholeroll) first-hand. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 79% | Activity: 79% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Disposable-content Products:** Novel media items designed to be short-lived and physically degradable create potential for one-time-use storytelling and marketing formats that integrate directly with consumable products. - **Experiential Packaging:** Packaging that doubles as an interactive or consumable experience offers avenues for brands to embed entertainment and product sampling into the unboxing or usage moment. - **Personalized Micro-moments:** Micro-content tailored to brief, private rituals supports opportunities for hyper-targeted, mood-driven content delivery linked to everyday routines. ### Sectors Adopting This - **Publishing and Media:** Print publishers adapting to short-lifecycle physical formats could unlock niche revenue streams through branded, disposable publications and experiential editorial partnerships. - **Consumer Packaged Goods:** FMCG brands integrating content into packaging present possibilities for differentiated product experiences that reinforce brand softness, luxury, or convenience cues. - **Ink and Printing Technology:** Specialized inks and perforation techniques tailored for skin-safe, water-soluble applications indicate demand for materials innovations that balance print fidelity with biodegradability. ## Related on Trend Hunter - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Premium Flushable Wipes](https://www.trendhunter.com/trends/premium-flushable-wipes.md) - [Smart Period Care Dispensers](https://www.trendhunter.com/trends/joni-model-v-smart-dispenser.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md) - [1980s-Inspired Eye-Catching Fashion Capsules](https://www.trendhunter.com/trends/moschinos-prefall-2026.md) - [Humorous Wet Wipes Campaigns](https://www.trendhunter.com/trends/wet-january.md)