# Neon Fluorescent Lingerie Cosabella's New Glow in the Dark Lingerie Line is Vibrant By Farida Helmy | Published 2014-04-25 | Updated 2014-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fluorescent-lingerie References: [fashiongonerogue](http://www.fashiongonerogue.com/cosabella-lingerie-glows-dark/) & [cosabella](http://www.cosabella.com/collections) If you're bored of all the lingerie you have laying around and are in need of surprising and sexy new pieces to get in the mood, treat yourself to this new line of glow in the dark florescent lingerie. The Italian brand Cosabella just launched its sultry and unexpected new line of glow in the dark florescent lingerie, which features everything from underwire styles to push up styles and soft bra styles with matching [lacy panties](https://www.trendhunter.com/trends/zhilyova). The 'Glow' collection will have you lighting up in funky fluorescent colors like [neon green and vibrant pink](https://www.trendhunter.com/trends/hally-hair-1), which is created from the photoluminescent pigments used as part of the fabric of the lingerie. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Glow in the Dark Lingerie:** Disruptive innovation opportunity: Develop eco-friendly glow in the dark lingerie using sustainable and non-toxic materials. - **Photoluminescent Pigments:** Disruptive innovation opportunity: Apply photoluminescent pigments to other fashion items like activewear and accessories for added visibility and style. - **Surprising Lingerie Designs:** Disruptive innovation opportunity: Create lingerie designs that incorporate unexpected elements, such as interactive features or embedded technology. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore the use of unconventional materials in lingerie design, such as biodegradable or smart fabrics. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop advanced techniques for incorporating photoluminescent pigments into textiles, allowing for unique visual effects. - **Retail:** Disruptive innovation opportunity: Utilize augmented reality or virtual try-on technologies to enhance the online shopping experience for lingerie customers. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Glow-in-the-Dark Water Bottles](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md)