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# Fluorescent Light Illustrations
Lights by Vasya Kolotusha Captures Illuminated Retro Portraits

By Meghan Young | Published 2014-09-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fluorescent-light-illustration
References: [beautifuldecay](http://beautifuldecay.com/2014/09/19/illuminated-girls-vasya-kolotusha-neon-soaked-retro-illustrations/) & [cargocollective](http://cargocollective.com/makemo/Lights)

[Retro signs](https://www.trendhunter.com/trends/robert-abbey-fine-lighting) and vintage fashion is shown to be the perfect pairing in this fluorescent light illustration series. Vibrantly creative, the images might have been inspired by images found on fashion blogs and models, but they are also sure to inspire the fashion industry when it comes to imaginative editorials and more. With a slight 80s twist, the fluorescent light illustrations will appeal to modern day women.

Created by Ukrainian illustrator Vasya Kolotusha, the fluorescent light illustrations are made all the more interesting due to her use of [animated GIFs](https://www.trendhunter.com/trends/superflat-animation). They look like actual signs as they flicker and blink. Beautiful Decay writes, "Kolotusha is exploring the process of sketching – making visible to us viewers the preliminarily lines, the building up of color."

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 49% | Activity: 6% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Fluorescent Light Illustrations:** Opportunity for disruptive innovation in graphic design and advertising industries by incorporating fluorescent light illustrations into campaigns and branding strategies.
- **Retro Signs:** Disruptive innovation potential in the retail and hospitality industries by incorporating retro signs to create nostalgic and unique customer experiences.
- **Vintage Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating vintage fashion elements into modern designs and collections.

### Sectors Adopting This

- **Graphic Design:** Disruptive innovation opportunity in the graphic design industry by integrating fluorescent light illustrations to create visually captivating designs.
- **Advertising:** Opportunity for disruptive innovation in the advertising industry by utilizing fluorescent light illustrations to create eye-catching and memorable campaigns.
- **Retail:** Disruptive innovation potential in the retail industry by incorporating retro signs to enhance store aesthetics and create a unique shopping experience.

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