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# Neon Illuminated Christmas Trees
Liz West Creates the Fluorescence Installation in Kings Cross

By Amy Duong | Published 2024-11-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fluorescence
References: [dezeen](https://www.dezeen.com/2024/11/26/liz-west-fluorescence-kings-cross-installation/) & [liz-west](https://www.liz-west.com/)

![Neon Illuminated Christmas Trees](https://cdn.trendhunterstatic.com/thumbs/552/fluorescence.jpeg)

British artist Liz West created the Fluorescence neon installation at Granary Square nestled in Kings Cross, London. It is meant to bring joy to the visitors during this festive season and it is comprised of a long tetrahedon structure which takes on the shape of a Christmas tree. It is meant to be a modern interpretation of the festive themes that bring a sense of light and joy. The installation is incomplete with bold stripes outlined by black lines.

West shares with Dezeen, "Fluorescence, with its bold neon hues and dominant stature, is predominately about the power and experience of colour and light on us within the urban environment. I have also used black for the first time within my work to break up the eye-sizzling fluorescent colours. The scale and bright colouration used in the artwork serves as a beacon that radiates and reflects colour all across Granary Square. I hope that all my artwork creates joy and encourages wellbeing for those that encounter it, which taps into the themes of the festive season."

Image Credit: John Sturrock

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 36% | Activity: 11% | Freshness: 32%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Neon Art Installations:** Neon art installations offer a contemporary take on festive decorations, blending vibrant colors with urban environments.
- **Interactive Public Art:** Interactive public art, such as the Fluorescence installation, uses the interplay of light and color to create dynamic and engaging seasonal attractions.
- **Modernized Holiday Displays:** Modernized holiday displays emphasize innovative interpretations of traditional themes, incorporating modern design elements like neon fluorescence.

### Who This Affects Most

- **Public Art:** Public art industries can explore the use of neon and modern design to create visually striking and interactive urban installations.
- **Event Planning:** Event planning industries can incorporate bold, fluorescent installations to heighten sensory experiences and promote well-being during festive celebrations.
- **Urban Design:** Urban design can benefit from integrating large-scale, colorful installations to enhance public spaces and foster community engagement.

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