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# Highlighter-Hued Kicks
The Fluo Derby Shoes Will Electrify Your Ensemble

By Erin Kirkpatrick | Published 2012-06-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fluo-derby-shoes
References: [en.coii.kr](http://en.coii.kr/Front/Product/?url=Product&product_no=SFSELFAA0009242) & [materialicious](http://www.materialicious.com/2012/06/fluo-derby-shoes-by-coii.html)

These electrically eccentric Fluo Derby Shoes are guaranteed to add a fashionable flair to every and any outfit you pair them with.

The traditional wing-tip shoes that have inspired this more vibrant interpretation are most commonly seen in black and white. These shoes, however, sport a [fluorescent highlighter yellow](https://www.trendhunter.com/trends/fluorescent-colorway), [transparent plastic cutouts](https://www.trendhunter.com/trends/fxxomor) and black-lace. The transparent peek-a-boo bits provide a pleasing contrast with the hyped-up highlighter hue that demands your attention; however, the classic shoe style still maintains its simplicity. Slip on these eccentric foot fashions with a pair of jeans and basic white tee for a completely unique outfit.

Draw attention to your look and not to your bank statements with these reasonably priced loafers. For only $50 you could be sporting the Fluo Derby Shoes.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Fluorescent Footwear:** The trend of using electrically vibrant colors in footwear design presents opportunities for disruptive innovation in the fashion industry.
- **Transparent Cutouts:** The use of transparent plastic cutouts in shoes creates a visually striking effect, offering potential for disruptive design concepts in the footwear industry.
- **Affordable Statement Shoes:** The availability of reasonably priced eccentric shoes like the Fluo Derby Shoes opens up opportunities for disruptive marketing strategies in the fashion industry.

### Where This Applies

- **Fashion:** The fashion industry can explore disruptive product designs by incorporating fluorescent colors and transparent cutouts into their footwear collections.
- **Footwear:** The footwear industry has potential for disruptive innovation by creating affordable statement shoes with unique and attention-grabbing design elements.
- **Retail:** Retailers can capitalize on the trend of fluorescent footwear by offering reasonably priced shoes that cater to customers looking for statement pieces.

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