# Price Point Soccer Jerseys Fluminense de Feira Has Invented a Creative Way to Earn Ad Revenue By Joey Haar | Published 2017-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fluminense-de-feira References: [thedailymeal](http://www.thedailymeal.com/brazilian-soccer-team-uses-players-numbers-advertise-supermarket-prices/41017) & [independent](http://www.independent.co.uk/sport/football/news-and-comment/brazilian-team-shirt-numbers-supermarket-prices-a7671991.html) Fluminense de Feira, a team in the fourth-tier Brasileiro Serie D league, is understandably short of cash. Even in a country as mad about soccer as Brazil, lower league teams can often struggle to drum up enough of a fan base and attendance to drive their revenue. As such, teams need to get creative, and Fluminense de Feira has done just that with its [price point jerseys](https://www.trendhunter.com/trends/oof-x-umbro). [Jersey sponsorships](https://www.trendhunter.com/trends/washington-state-university) aren't anything new in soccer — every team puts [ads on their jerseys](https://www.trendhunter.com/trends/fifa-club-world-cup), including Champions League squads. Fluminense de Feira has taken those sponsorships a step further, though, by loaning out players' numbers for sponsorship as well. The team is sponsored by a local supermarket, and that market advertises its prices through the players' numbers. For example, Fernando Sobral, the teams star striker, now wears a jersey that reads 'Pizza' across his shoulders and '10.98' where the typical number would be. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Creative Jersey Sponsorships:** Fluminense de Feira's innovative approach of loaning out players' numbers for sponsorship presents an opportunity for other sports teams to explore unique advertising partnerships. - **Localized Advertising on Jerseys:** The use of players' numbers to advertise prices for a local supermarket opens up possibilities for localized advertising on sports jerseys, providing a disruptive opportunity in the advertising industry. - **Revenue Generation for Lower League Teams:** Fluminense de Feira's price point jerseys offer a potential solution for cash-strapped lower league teams to generate revenue through innovative sponsorship opportunities. ### Sectors Adopting This - **Sports Sponsorship:** Fluminense de Feira's unique jersey sponsorship concept demonstrates the potential for disruption and innovation in the sports sponsorship industry. - **Advertising:** The use of players' numbers as a creative advertising platform presents an opportunity for transformative innovation and disruption within the advertising industry. - **Professional Sports:** The inventive approach of using price point jerseys showcases a disruptive innovation opportunity for revenue generation in the professional sports industry. ## Related on Trend Hunter - [Iconic Soccer-Themed Jackets](https://www.trendhunter.com/trends/truly-hardseltzer.md) - [Low-Cost Shirt Pop-Ups](https://www.trendhunter.com/trends/1p-shop.md) - [Limited Knit Soccer Jerseys](https://www.trendhunter.com/trends/rice-nine-ten.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md) - [Toilet Paper-Branded FC Partnerships](https://www.trendhunter.com/trends/who-gives-a-crap2.md) - [Sea-Awareness Sustainable Jerseys](https://www.trendhunter.com/trends/marshall-islands-soccer-federation.md) - [Italian International Football Jerseys](https://www.trendhunter.com/trends/italian-international-football-jersey.md)