# Weightless Hair Tonics Tresemmé's Fluid Tonics Take Cues from Salon Protein Water By Laura McQuarrie | Published 2023-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fluid-tonics References: [allure](https://www.allure.com/story/benefits-of-hair-waters/) & [tresemme](https://www.tresemme.com/us/en/collections/pro-infusion-fluid-tonics/) Inspired by salon protein water, [Tresemmé](https://www.trendhunter.com/trends/new-brand-identity-1) created its Fluid Tonics, which are lightweight, hydrating and smoothing. The Pro Infusion Fluid Smooth Hair Tonic is useful for enhancing softness and detangling unruly strands with a few sprays, all the while imparting the many benefits of hero ingredients like niacinamide, plant-based protein and natural coconut. In recent years, there has been a noticeable shift in consumer preferences when it comes to hair care products, with many people moving away from [heavy hair conditioners](https://www.trendhunter.com/trends/honey-water-moisture-conditioner) and opting for [lightweight hair waters](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment) instead. These products are not only lightweight, they're also easier and quicker to use, and useful for providing instant hydration and nourishment without leaving buildup or residue. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 52% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Hair Tonics:** Opportunity for hair care brands to develop more lightweight and hydrating hair tonics that provide instant hydration and nourishment without leaving buildup or residue. - **Hero Ingredients in Hair Care:** Opportunity to incorporate hero ingredients like niacinamide, plant-based protein and natural coconut in hair care products for enhanced softness and detangling unruly strands. - **Shift to Lightweight Hair Care:** Opportunity to capitalize on the shift in consumer preferences towards lightweight hair care products, which are easier and quicker to use. ### Where This Applies - **Beauty Industry:** Opportunity for beauty brands to develop lightweight hair care products with hero ingredients to meet the demand of consumers. - **Personal Care Industry:** Opportunity for personal care brands to create multi-use hair tonics that provide instant hydration and nourishment without leaving buildup or residue. - **Salon Industry:** Opportunity for salons to incorporate lightweight hair tonics with hero ingredients to provide enhanced softness and detangled strands for their clients. ## Related on Trend Hunter - [Lightweight Haircare Products](https://www.trendhunter.com/trends/weightless-collection.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Leave-In Powder Serums](https://www.trendhunter.com/trends/magic-restorative-serum.md) - [Weightless Texture Sprays](https://www.trendhunter.com/trends/texture-volume-spray.md) - [Nourishing Hair Care Mists](https://www.trendhunter.com/trends/moroccanoil-treatment-mist.md) - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md) - [Weightless Haircare Conditioners](https://www.trendhunter.com/trends/hydrating-conditioner.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md)