# Fluid Photography Troyt Coburn Uses Liquefying Techniques to Advertise Lee Jeans By Going Like Sixty | Published 2009-03-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fluid-photography-troyt-coburn-for-lee-jeans References: [fubiz.net](http://www.fubiz.net/2009/03/09/troyt-coburn/) & [troytcoburn](http://www.troytcoburn.com/) Enjoy the creative effort of Troyt Coburn's portfolio. From the fluidity of his shoot for Lee Jean's beautiful advertising campaign, to more traditional location catalogs and in-studio work, Troyt Coburn has a sense of the dramatic without sacrificing the display of the fashions. His work has been shown on pages of many [Vogue](https://www.trendhunter.com/trends/forever-care) editions, [Elle](https://www.trendhunter.com/trends/ksubi-by-elle-collection), GQ, [Vanity Fair](https://www.trendhunter.com/trends/christophe-robin-hotel-collection) and others. **Implications** - Technology has allowed photographers to go beyond what captured images display. Manipulated pictures have demonstrated the creativity brands have in their arsenal to create unique ads that may reflect their product. This helps clearly communicate what the company is trying to sell to the audience and if the ad is effective, companies have a winning combination on their hands. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Manipulated Imagery:** The use of manipulated pictures in advertising allows brands to showcase unique and creative visuals that reflect their products. - **Enhanced Advertising:** Technology has enabled photographers to create dramatic visuals that go beyond traditional captured images, resulting in more impactful advertising campaigns. - **Creative Photography:** Photographers like Troyt Coburn are embracing fluid and liquefying techniques to bring a sense of drama and creativity to their work, opening up new possibilities for advertising. ### Where This Applies - **Fashion:** The fashion industry can leverage manipulated imagery and creative photography techniques to create visually stunning and captivating advertisements for their products. - **Advertising and Marketing:** The advertising and marketing industry can explore the use of enhanced advertising techniques, such as manipulated imagery and dramatic visuals, to create more impactful campaigns. - **Photography:** Photographers can embrace fluid and liquefying techniques to differentiate their work and offer clients unique and visually striking images for advertising and other purposes. ## Related on Trend Hunter - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)