# Electrolyte-Enhanced Cold Brews Fluid Cold Brew Drinks Combine Energizing and Hydrating Benefits By Laura McQuarrie | Published 2020-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fluid-cold-brew References: [bevnet](https://www.bevnet.com/reviews/fluid-cold-brew) & [fluidcoldbrew.co](https://fluidcoldbrew.co/) As useful as caffeine is for energizing the body, it can also be dehydrating, which is why Fluid Cold Brew sets itself apart with its line of [electrolyte-enhanced cold brew beverages](https://www.trendhunter.com/trends/coldpressed-electrolyte-drink). The products are perfectly positioned to provide a dose of energy and hydration simultaneously and do so with unique flavors like Oat Milk and Cacao Mocha, as well as classic Black. The [canned cold brew beverages](https://www.trendhunter.com/trends/nitroinfused-cold-coffee) boast between 15 to 40 calories and are enhanced with ingredients like sodium bicarbonate, pink salt, magnesium citrate and calcium citrate. While the Black cold brew coffee is enhanced with electrolytes, it remains unflavored and unsweetened, unlike the flavored varieties that have a hint of sweetness from monk fruit. With its unique combination of ingredients, Fluid Cold Brew is on a mission to "hydrate your coffee." Image Credit: Fluid Cold Brew ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Electrolyte-enhanced Beverages:** Disruptive innovation opportunity: Develop new electrolyte-enhanced beverages in various flavors to provide a dose of energy and hydration simultaneously. - **Hybrid Coffee Drinks:** Disruptive innovation opportunity: Create innovative coffee drinks that combine the benefits of cold brew coffee with other ingredients, such as oat milk and cacao mocha. - **Functional Energy Drinks:** Disruptive innovation opportunity: Invent functional energy drinks that not only provide a boost of energy but also replenish electrolytes and promote hydration. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Transform the beverage industry by introducing electrolyte-enhanced cold brew drinks that cater to health-conscious consumers. - **Coffee Industry:** Disruptive innovation opportunity: Revolutionize the coffee industry with hybrid coffee drinks that offer unique and satisfying flavor profiles paired with functional benefits. - **Energy Drink Industry:** Disruptive innovation opportunity: Disrupt the energy drink market by creating functional energy drinks that prioritize both energy and hydration. ## Related on Trend Hunter - [Hydrating Electrolyte Coffees](https://www.trendhunter.com/trends/coconut-water-cold-brew.md) - [Electrolyte-Infused Coffees](https://www.trendhunter.com/trends/oaza.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Caffeinated Hydration Beverages](https://www.trendhunter.com/trends/teainspired-electrolyte-mix.md) - [Hydrating Instant Coffee Sticks](https://www.trendhunter.com/trends/hydration-coffee-instant.md) - [Hydrating Coffee-Based Lattes](https://www.trendhunter.com/trends/halo-hydration.md) - [Electrolyte-Enhanced Energy Drinks](https://www.trendhunter.com/trends/phx-drinks.md) - [Active Lifestyle-Targeted Electrolyte Drinks](https://www.trendhunter.com/trends/cowbell-hydration.md) - [Effervescent Flavor-Driven Electrolyte Drinks](https://www.trendhunter.com/trends/nonni-electrolyte-drink.md)