# Rotting Strawberry Installations ‘Fluid' by Claire Morgan Features Taxidermy & Festeri By Marissa Brassfield | Published 2009-05-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fluid-claire-morgan References: [notcot.org](http://www.notcot.org/post/21516/) & [designtavern](http://www.designtavern.com/2009/05/10/the-beauty-of-rotting-fruit-and-a-taxidermied-crow/) Claire Morgan's 'Fluid' installation features rotting strawberries and a taxidermied crow, and yet I'm still captivated by it. Claire Morgan's 'Fluid' was created for [Northumbria University](https://www.trendhunter.com/trends/material-memory) as a part of their 'Building With Colour' exhibition. Her installation features a rotting cloud of strawberries, through which a taxidermied crow has fallen to his death. Creepy. **Implications** - Playing it safe is rarely a sure-fire success strategy in the business or advertising world. When you aren't afraid to make a [bold impression](https://www.trendhunter.com/trends/surreal-street-art-1) (as the artist behind this captivating piece definitely was not), you automatically set yourself up to create a lasting impact on your target audience. This is a lesson that any marketing campaign or awareness initiative should keep in mind, especially when trying to be heard through all the noise of the modern marketplace. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Bold Impressions:** Making bold impressions creates a lasting impact on the target audience, providing disruptive innovation opportunities for marketing campaigns and awareness initiatives. - **Unconventional Materials:** Using unconventional materials in art installations sparks creativity and offers opportunities for disruptive innovation in material sourcing and production processes. - **Embracing Controversy:** Embracing controversy in creative works challenges norms and presents opportunities for disruptive innovation in storytelling and brand messaging. ### Where This Applies - **Art and Design:** The art and design industry can explore the use of unconventional materials and controversial themes to create disruptive and impactful works. - **Advertising and Marketing:** Advertising and marketing professionals can incorporate bold impressions and controversial elements into campaigns to disrupt the market and capture attention. - **Material Sourcing and Production:** The material sourcing and production industries can explore alternative materials and processes inspired by unconventional materials used in art installations. ## Related on Trend Hunter - [Gas Rig Art Installations](https://www.trendhunter.com/trends/striking-art-installation.md) - [Textured Cast Installations](https://www.trendhunter.com/trends/the-scad.md) - [Blooming Clustered Art Forms](https://www.trendhunter.com/trends/structural-botany.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Science-Backed Wooden Installations](https://www.trendhunter.com/trends/seed-stories.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md)