# Stock Market Cocktail Bar Drinks Named After Russian Stocks on London Exchange By Alex Covert | Published 2007-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fluctuating-alcohol-levels-based-on-share-prices References: [news.yahoo](http://news.yahoo.com/s/nm/20070828/od_uk_nm/oukoe_uk_britain_russian_vodka_ylt=Ailk9ptutvJBsLQsVzezWlms0NUE) Potemkin, a London vodka bar, is now serving [vodka-based drinks](https://www.trendhunter.com/trends/vodkade) named after Russian businesses listed on the [London Stock Exchange](https://www.trendhunter.com/trends/post-meridiem-spirits). The companies (and drinks) include Tatneft, Rostelekom, Evraz, MMC Norilsk Nickel, and Surgutneftegas. Buyers beware, however, as the alcohol content in each of these drinks is tied to their performance. If the business is doing well, the alcohol amount goes up and vice versa. Here's a little tidbit of Russian history: Potemkin villages were fake settlements set up by Russian minister, Grigori Aleksandrovich Potemkin, to impress Empress Catherine II when she visited Crimea in 1787. The "hollow facades of villages" along the Dnieper River enhanced "his standing in the empress's eyes," according to [Wikipedia](https://www.trendhunter.com/trends/pebble-ai). If you really like your drinking to be linked to the market, you might also like this: ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Market-linked Drinks:** The trend of creating drinks linked to market performance presents an opportunity for bars and breweries to offer unique and engaging experiences to customers. - **Unique Beverage Concepts:** The trend of naming drinks after companies listed on a stock exchange opens up possibilities for creative collaborations between beverage brands and business sectors. - **Data-driven Drinking:** The trend of tying alcohol content to business performance provides an opportunity for technology companies to develop innovative platforms that track and adjust drink characteristics based on real-time data. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can leverage the market-linked drinks trend to attract customers seeking unique and immersive experiences at bars, restaurants, and breweries. - **Beverage:** The beverage industry can explore collaboration opportunities with businesses listed on a stock exchange to create specialty drinks that resonate with consumers looking for novel experiences. - **Technology:** The technology industry can develop data-driven platforms that integrate with the bar industry to provide personalized and dynamic drink options based on market performance. ## Related on Trend Hunter - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Social Media-Inspired Vodka Drinks](https://www.trendhunter.com/trends/vk-squashka.md) - [Collectible NFT Cocktails](https://www.trendhunter.com/trends/nft-cocktails.md) - [Bottled Fig Martinis](https://www.trendhunter.com/trends/dimas-vodka.md) - [Throwback Cocktail Menus](https://www.trendhunter.com/trends/2010-revival-menu.md) - [Transformative Cocktail Menus](https://www.trendhunter.com/trends/metamorphosis-menu.md) - [Ukraine-Supporting Cocktail Books](https://www.trendhunter.com/trends/dima-deneiga.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md)