# Startup Finance-Simplifying Platforms 'Flowyse' Puts a Business's Financial Position into Focus By Michael Hemsworth | Published 2019-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flowyse References: [betalist](https://betalist.com/startups/flowyse?utm_campaign=startup-67084&utm_medium=atom&utm_source=newsfeed) & [flowyse](https://www.flowyse.com/?ref=betalist) The 'Flowyse' platform is a financial solution for small businesses and startups to help them understand their finances on a deeper level instead of feeling unsure of where they stand. The platform puts a focus on making sure everyone knows exactly how things are standing financially to understand where the business will be in a certain amount of time. This will enable the business to grow according to the facts instead of making under or overestimations that could have negative effects on the company as a whole. The 'Flowyse' platform puts a focus on [cashflow to help support business owners](https://www.trendhunter.com/trends/worktiles-platform); this could potentially reduce the more than 60% of businesses that have to end up closing down due to a [lack of funds](https://www.trendhunter.com/trends/credit-for-startups). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Financial Transparency:** The 'Flowyse' platform emphasizes financial transparency, providing an opportunity for startups to manage their finances more accurately and make informed decisions. - **Cashflow Management:** The 'Flowyse' platform prioritizes cashflow management, offering startups a chance to prevent financial constraints and potentially reduce business closures caused by a lack of funds. - **Real-time Financial Insights:** The 'Flowyse' platform offers real-time financial insights, enabling small businesses and startups to assess their financial position and make timely adjustments for growth optimization. ### Where This Applies - **Fintech:** The 'Flowyse' platform disrupts the fintech industry, providing an innovative solution for small businesses and startups to simplify finance management. - **Startup Support Services:** The 'Flowyse' platform presents opportunities for startup support service providers to enhance their offerings by integrating financial clarity and cashflow management solutions. - **Business Consulting:** The 'Flowyse' platform introduces a disruptive innovation opportunity for business consultants to leverage financial transparency to guide small businesses and startups in making informed decisions. ## Related on Trend Hunter - [Financial Health-Focused Apps](https://www.trendhunter.com/trends/cash-flow-and-capital.md) - [Unified Financial Management Platforms](https://www.trendhunter.com/trends/fina-money.md) - [Ready-to-Start Business Platforms](https://www.trendhunter.com/trends/venturenext.md) - [AI Finance News Platforms](https://www.trendhunter.com/trends/financial-flow.md) - [User-Friendly Finance Trackers](https://www.trendhunter.com/trends/finance-trackers.md) - [AI Idea Validators](https://www.trendhunter.com/trends/flowkitten.md) - [Idea-Testing Startup Tools](https://www.trendhunter.com/trends/startup-idea-tester.md) - [Startup Banking Apps](https://www.trendhunter.com/trends/mercury.md) - [Productivity-Enhancing Apps](https://www.trendhunter.com/trends/flowfinitee.md)