# Textured Flowery Motif Tiles The New KAZA Textural Tiles Add Texture Where It's Needed By Farida Helmy | Published 2014-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flowery-motif References: [freshome](http://freshome.com/2014/01/16/soft-organic-design-textural-concrete-tiles-flowery-motifs/) & [kazaconcrete](http://www.kazaconcrete.com) Embellishing our walls with feminine and contemporary flowery motif tiles is definitely something we should start looking into, because they can give a room a whole lot of personality, style and movement. Designed by a group of global design artists for KAZA, this concrete flowery motif tile -- reinforced with concrete fiber technology called Smart Concrete -- is an interiors trend that will definitely catch on super quick, giving [bland wallpapers](https://www.trendhunter.com/trends/couture-collection-2) and one-dimensional paint a break. Constantly changing according to light, this flowery motif will breath new light into rooms giving them a dynamic and versatile design touch. The tiles come in different shapes and sizes and work for [interiors and exteriors](https://www.trendhunter.com/trends/concept-indoor-tile). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Flowery Motif Tiles:** The rising popularity of flowery motif tiles in interior and exterior design creates opportunities for innovative designs with different shapes, sizes and materials. - **Textured Tiles:** The use of textured tiles, such as concrete with fiber technology, can disrupt the traditional use of bland wallpapers and one-dimensional paint, adding personality and movement to any room or exterior. - **Versatile Design:** The ability of flowery motif tiles to change with light and work for both interior and exterior design creates opportunities for versatile and dynamic design possibilities. ### Industries Being Reshaped - **Interior Design:** Innovative, textured tiles offer disruptive opportunities for interior designers seeking unique alternatives to traditional wall coverings and paint. - **Exterior Design:** The versatility of flowery motif tiles in exterior design can disrupt traditional outdoor building and cladding materials, adding a unique touch to any building or landscape. - **Construction Materials:** The use of innovative materials, such as fiber reinforced concrete, in tile production offers a disruptive opportunity for the construction materials industry. ## Related on Trend Hunter - [Vintage Graphics-Inspired Tile Collections](https://www.trendhunter.com/trends/tile-collections.md) - [Earthly Toned Tile Collections](https://www.trendhunter.com/trends/earthly-toned-tile.md) - [Mix-and-Match Wall Tile Collections](https://www.trendhunter.com/trends/mixandmatch-wall-tile.md) - [Naturalistic Mosaic Design Tiles](https://www.trendhunter.com/trends/mosaic-wall-tiles.md) - [Waffle-Like Patterned Ceramic Tiles](https://www.trendhunter.com/trends/cubik.md) - [Dynamic Outdoor Tile Collections](https://www.trendhunter.com/trends/outercl.md) - [Embellished Patterned Tile Collections](https://www.trendhunter.com/trends/lili-tile.md) - [Ombre Effect Tile Collections](https://www.trendhunter.com/trends/melange.md) - [Retro Colorful Tile Collections](https://www.trendhunter.com/trends/frequency-collection.md)