# 4/20 Cannabis Metaverse Events Smokewear Brand Sundae School Launches the 'Flowerverse' By Niko Pajkovic | Published 2022-04-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/flowerverse References: [hypebeast](https://hypebeast.com/2022/4/sundae-school-4-20-metaverse-flowerverse-launch-web-4-20-info) & [sundae.school](https://sundae.school/)  To celebrate this year's 4/20, the Los Angeles-based "smokewear" label [Sundae School](https://www.trendhunter.com/trends/women-of-weed) has announced the launch of the 'Flowerverse.' The company playfully describes the 'Flowerverse' as a one-of-a-kind 'Web 4.20' experience that features six interactive showrooms, each of which is focused on a specific Sundae School product. Users are invited to virtually enter these showrooms, where they will be to receive more information about the products. In addition, they will be given the opportunity to buy directly from the 360-degree showrooms while plugged into the platform. Those interested can access the experience through a traditional web browser at flowerverse.sundae.school. Also, for those who own an [Oculus](https://www.trendhunter.com/trends/smart-shooting-system) and [Quest](https://www.trendhunter.com/trends/acs-laboratory) headset, the Flowerverse can be enjoyed as an entirely virtual reality expereince. Image Credit: Sundae School ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Virtual Reality Cannabis Experiences:** Companies can create immersive virtual reality experiences for their cannabis products, attracting a broader audience. - **Interactive E-commerce Platforms:** Businesses can leverage interactive and engaging e-commerce platforms to increase sales and market their products. - **Gamification of Product Education:** Gamifying product education can increase customer engagement and retention, improving overall sales. ### Where This Applies - **Cannabis:** Cannabis companies can leverage virtual reality and interactive e-commerce platforms to enhance their sales and marketing strategies. - **E-commerce:** E-commerce businesses can explore more engaging and interactive online sales platforms to stand out in a crowded market. - **Education:** Gamification of product education can benefit both the cannabis industry and other industries seeking unconventional ways to educate their customers. ## Related on Trend Hunter - [Celebratory Cannabis NFTs](https://www.trendhunter.com/trends/20-for-all.md) - [Metaverse Cannabis Shops](https://www.trendhunter.com/trends/cannabis-shop.md) - [Cannabis-Focused Retail Celebrations](https://www.trendhunter.com/trends/420-celebration.md) - [Cannabis Holiday Promotions](https://www.trendhunter.com/trends/cannabis-holiday.md) - [Cannabis-Centered Metaverses](https://www.trendhunter.com/trends/cannaland.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md) - [4/20 Coffee Campaigns](https://www.trendhunter.com/trends/stok-x-dk.md) - [New York Cannabis Lifestyle Events](https://www.trendhunter.com/trends/mary-fest.md) - [Metaverse Cannabis Labs](https://www.trendhunter.com/trends/acs-laboratory.md)