# Cosmetic Brand Floral Shops Lush Cosmetics' Pop-Up Will Share Flowers for Valentine's Day By Laura McQuarrie | Published 2019-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flowers-for-valentines-day References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Lush_set_to_expand_into_floristry_in_time_for_Valentines_Day/150449) & [uk.lush](https://uk.lush.com/) Moving into the new year, many people have resolved to be more mindful of the plastic they consume and those who are already thinking ahead may want to consider [flowers for Valentine's Day](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection) as a simple, natural and timeless gift. This holiday, [Lush Cosmetics](https://www.trendhunter.com/trends/color-changing-shower-gel), which makes a wide range of [package-free bath and beauty products](https://www.trendhunter.com/trends/lushs-2025-eid-collection), will be launching its own flower pop-up shop and giving shoppers in London the chance to get their hands on local, seasonal and traceable flower arrangements that are responsibly packaged. Just a few months ago, in September 2018, Lush Cosmetics trialed a floral stand concept and will be expanding upon the idea for Valentine's Day, offering a thoughtful and eco-friendly way for consumers to express their love. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Valentine's Day:** Lush Cosmetics' flower pop-up shop offers an eco-friendly alternative to traditional Valentine's Day gifts. - **Sustainable Packaging:** Lush Cosmetics' responsibly packaged flower arrangements cater to consumers who want eco-conscious options. - **Local and Seasonal Products:** Lush Cosmetics' focus on local and traceable flower arrangements taps into the trend of supporting local businesses and buying seasonal products. ### Industries Being Reshaped - **Cosmetics:** Lush Cosmetics is disrupting the cosmetics industry by expanding into the floral market. - **Sustainable Packaging:** The initiative by Lush Cosmetics opens up opportunities in the packaging industry for more environmentally friendly options. - **Floral Retail:** Lush Cosmetics is disrupting the traditional floral retail industry by offering a pop-up shop with a focus on responsible and sustainable products. ## Related on Trend Hunter - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Color-Changing Shower Gels](https://www.trendhunter.com/trends/color-changing-shower-gel.md) - [Regency Bodycare Boxes](https://www.trendhunter.com/trends/lush-bridgerton.md) - [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Refillable Advent Calendars](https://www.trendhunter.com/trends/refillable-advent-calendar.md) - [Herbaceous Edible Bouquets](https://www.trendhunter.com/trends/woolworths-fresh-bouquet.md) - [Burger-Shaped Bath Gifts](https://www.trendhunter.com/trends/the-love-burger.md) - [Spa-Inspired Gift Boxes](https://www.trendhunter.com/trends/the-for-my-valentine-gift-box.md)