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# Projection-Mapped Flower Installations
Flowers by Naked: Paradiso Puts Digital Flowers on Display

By Laura McQuarrie | Published 2016-08-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/flowers-by-naked
References: [japantrends](http://www.japantrends.com/flowers-by-naked-paradiso-interactive-digital-floral-art-roppongi/) & [flowersbynaked](http://flowersbynaked.com/)

Flowers by Naked: Paradiso is the name of a new [interactive floral exhibit](https://www.trendhunter.com/trends/reflecting-diverseness) that's currently running in Tokyo Midtown's Roppongi until the end of the month. The visually stunning exhibit features eight different stations that make the most of [projection mapping technology](https://www.trendhunter.com/trends/crafted-world-exhibition-1) in order to bring fantastical flowers, fauna and other organic elements to life in a world of colors.

As of late, there have been several artful and [interactive digital installations](https://www.trendhunter.com/trends/justine-emard) of this kind to be launched in Japan that take cues from the natural world. In this format with help from some of the latest cutting-edge technologies, the public is given the chance to interact with familiar parts of nature in new and engaging ways like never before.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 32% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Floral Exhibits:** The trend of interactive floral exhibits incorporating projection mapping technology creates immersive experiences for visitors.
- **Artful Digital Installations:** Artists are creating visually stunning digital installations inspired by the natural world, utilizing cutting-edge technologies.
- **New Engagement with Nature:** Cutting-edge technologies provide opportunities for the public to interact with familiar aspects of nature in innovative ways.

### Sectors Adopting This

- **Event Planning and Entertainment:** Projection-mapped flower installations can be incorporated into events and entertainment experiences, providing a unique and captivating visual element.
- **Digital Art and Design:** The creation of artful and interactive digital installations opens up new possibilities for digital artists and designers to explore creative expression.
- **Experiential Marketing:** The trend of immersive floral exhibits creates opportunities for brands to engage customers through interactive and visually striking experiences.

## Related on Trend Hunter

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