# Model Fragrance Campaigns Emily Ratajkowski Named Face of Viktor & Rolf's FLOWERBOMB Campaign By Grace Mahas | Published 2023-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flowerbomb References: [viktor-rolf](https://www.viktor-rolf.com/)  Viktor & Rolf is thrilled to announce that Emily Ratajkowski, a [New York Times](https://www.trendhunter.com/trends/christina-lauren-reader-edit) best-selling author, [actress, model, activist](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman), and entrepreneur, will be the face of their [new FLOWERBOMB campaign](https://www.trendhunter.com/trends/feminine-empowerment) worldwide. FLOWERBOMB, which was first introduced 18 years ago, is a highly popular fragrance that has revolutionized the perfume industry by setting the standard for floral gourmand scents and ushering in a new era of feminine fragrance. This is Ratajkowski's first collaboration with the brand and she stars in a film short directed by Torso Solutions, featuring artistic direction and photography by Inez & Vinoodh. The film showcases Ratajkowski's exploration of the transformative power of FLOWERBOMB and encourages viewers to "Unleash your fem-power." “So much of what represents femininity is delicate. I like that FLOWERBOMB is about strength as much as it is about femininity," said Emily Ratajkowski. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 46% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Floral Gourmand Scents:** Opportunity for developing unique blends of fragrances with floral gourmand scents as a signature aroma. - **Feminist Campaigns:** Incorporating feminist themes and empowering messages in advertising campaigns for fragrances. - **Creating Film Shorts:** Using film shorts to showcase the transformative power of fragrances and strengthen consumer engagement. ### Where This Applies - **Fragrance Industry:** The fragrance industry has the opportunity to innovate by using unique blends of floral gourmand scents in their signature products. - **Advertising Industry:** Advertising agencies can create feminist empowerment campaigns with a broad appeal to gender, thereby driving sales. - **Film Industry:** Filmmakers can collaborate to create innovative and visually engaging short films that showcase the transformative power of fragrances. ## Related on Trend Hunter - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Wellness Influencer-Supported Beauty Brands](https://www.trendhunter.com/trends/emily-didonato1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md)