# Male-Friendly Flower Webshops 'Real Men Buy Flowers' Simplifies the Flower-Buying Process for Men By Laura McQuarrie | Published 2018-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flower-web-shop References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-real-men-buy-flowers-a-website-designed-to-help-men-deliver-on-their-best-intentions-300696437.html) & [realmenbuyflowers](http://realmenbuyflowers.com/) To address the fact that billions of dollars worth of flowers are sold every year yet men make up only a small percentage of consumers who do the buying, 'Real Men Buy Flowers' has launched as a disruptive flower webshop. The online flower shop is said to specifically "simplify the flower-buying process for men" and cater to men by using their language and help them come through on their intentions. When shopping for a [flower bouquet online](https://www.trendhunter.com/trends/wedding-bouquet-generator), entrepreneur Gillian Harper found that consumers have to make about 10 choices and set out to create a simpler, easy-to-use solution with Real Men Buy Flowers. Real Men Buy Flowers gives [men the option](https://www.trendhunter.com/trends/walgreens-mens-zone) to either purchase a single bouquet in a matter of seconds or take a few minutes to iron out the details of a [recurring flower subscription plan](https://www.trendhunter.com/trends/bouqs-collabs). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Male-friendly Flower Webshops:** Disruptive innovation opportunity: Creating online flower shops that cater specifically to men, simplifying the flower-buying process for them and using their language to help them make their purchase. - **Simplifying the Flower-buying Process:** Disruptive innovation opportunity: Developing user-friendly online platforms that streamline the flower purchasing experience by reducing the number of choices and making it easier for consumers to make a decision. - **Recurring Flower Subscription Plans:** Disruptive innovation opportunity: Introducing recurring flower subscription plans that allow customers to easily set up regular flower deliveries, providing convenience and ensuring a continuous market for flower shops. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Integrating male-friendly flower webshops into the e-commerce industry, targeting untapped male consumer segments. - **Floriculture:** Disruptive innovation opportunity: Applying male-friendly strategies within the floriculture industry to increase male engagement and expand the customer base. - **Personalized Retail:** Disruptive innovation opportunity: Implementing personalized and tailored flower-buying experiences for men within the retail industry, redefining traditional notions of who buys flowers. ## Related on Trend Hunter - [Flower-Infused Pale Ales](https://www.trendhunter.com/trends/blokequet.md) - [Floral Meat-Made Gifts](https://www.trendhunter.com/trends/beef-jerky-flower-bouquet.md) - [Romantic Delivery Service Bouquets](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Modernized Rose Delivery Services](https://www.trendhunter.com/trends/rose-rush.md) - [Alone Time-Inspired Flower Arrangements](https://www.trendhunter.com/trends/alone-time-arrangement.md) - [Low-Maintenance Flower Gifts](https://www.trendhunter.com/trends/luz-flora.md) - [Seductive Valentine’s Day Bouquets](https://www.trendhunter.com/trends/dr-squatch-x-trojan.md)