# Pixelated Flower Chain Rebrands Mostsvettorg is a Chain of Flower Shops with 71 Stores in Moscow By Rebecca Byers | Published 2015-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flower-shop References: [identitydesigned](http://identitydesigned.com/moscvettorg/) & [behance.net](https://www.behance.net/gallery/27159197/Mostsvettorg-visual-identity-ajdentika-moscvettorga) With 71 locations in Moscow alone, Mostsvettorg is a well-developed chain of flower shops that recently gave its [visual branding a makeover](https://www.trendhunter.com/trends/fabulosa-rebranding). In hopes of highlighting more of the brand's marketable features, Mostsvettorg tapped graphic designer Fiodor Aleksson in order to create a [dynamic identity](https://www.trendhunter.com/trends/big-hug-1) that would help differentiate from the crop of new [affordable floral chains](https://www.trendhunter.com/trends/auntie-annes1) popping up. In renewing their public image, Mostsvettorg is able to convey a wider range of benefits while infusing the connotation of the brand with a sense of modernity thanks to the pixel-inspired imagery and promotional materials. This is an excellent example of how even a well-developed company needs to open to adapting to keep up with changing consumer desires and a more saturated low-cost market. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Dynamic Branding:** The trend of rebranding to create a more dynamic and modern brand image. - **Pixel-inspired Imagery:** The trend of using pixelated graphics and visuals in branding and promotional materials. - **Adapting to Changing Consumer Desires:** The trend of established companies needing to stay adaptable in the face of evolving consumer needs and preferences. ### Industries Being Reshaped - **Floral Retail:** The floral retail industry can embrace dynamic branding and pixel-inspired imagery to stand out in a crowded market. - **Graphic Design:** The graphic design industry can offer services to help established brands adapt their visual identities to stay relevant. - **Marketing and Advertising:** The marketing and advertising industry can provide expertise in rebranding and adapting to changing consumer desires for companies like Mostsvettorg. ## Related on Trend Hunter - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Refreshing Cannabis Brand Identities](https://www.trendhunter.com/trends/rise-dispensaries.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md) - [Healthy Breakfast Rebrands](https://www.trendhunter.com/trends/flourish-1.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md)