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# Botanical Pattern Menswear
The Flower Power Aga Pou Collection Captures Vibrant Hues

By Jana Pijak | Published 2013-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/flower-power-aga-pou
References: [malemodelscene.net](http://www.malemodelscene.net/fresh-faces/kamil-zabka-aga-pou/) & [asmanagement.pl](http://asmanagement.pl)

The 'Flower Power' Aga Pou collection shines a light on bright color hues and vibrant botanical prints. The bright menswear line is shown off by AS Management model Kamil Zabka who poses in front of photographer Agnieszka Murak's lens.

Kamil's retro coif is the work of hair stylist Marcelino Chico Rubio and serves as the perfect accessory for his wild and [tropically-infused wardrobe pairings](https://www.trendhunter.com/trends/mens-stuff). From tailored suiting and collared shirts to some more relaxed summer silhouettes, the 'Flower Power' Aga Pou menswear collection embraces a 'more is more' style aesthetic.

Exuding excess, this portrait series is both eye-catching and visually bold. The editorial's youthfully styled wardrobe features Aga Pou's daring menswear looks that are designed with the fearless fashion lover in mind.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 65% | Activity: 37% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Bright Color Hues:** Opportunity for disruptive innovation: Develop sustainable dyes and printing techniques to create vibrant and long-lasting colors in menswear.
- **Botanical Prints:** Opportunity for disruptive innovation: Use advanced fabric technologies to create eco-friendly and durable botanical prints in menswear.
- **More-is-more Style Aesthetic:** Opportunity for disruptive innovation: Design customizable menswear that allows individuals to express their unique style through layering and bold fashion choices.

### Industries Being Reshaped

- **Fashion Retail:** Opportunity for disruptive innovation: Develop an online platform that enables customers to design and order personalized menswear with bright color hues and botanical prints.
- **Textile Manufacturing:** Opportunity for disruptive innovation: Research and develop sustainable fabric materials that can be used to produce menswear with vibrant botanical prints.
- **Fashion Advertising:** Opportunity for disruptive innovation: Create interactive augmented reality (AR) experiences that allow customers to virtually try on and style menswear with a more-is-more aesthetic.

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