# Majesty-Formed Florals The 'Royals in Bloom' is a Flower Pot Fit For a Queen By Nicola Marvin | Published 2012-03-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flower-pot-queen References: [blogs.qvcuk](http://blogs.qvcuk.com/qgossip/2012/03/take-a-look-at-the-royals-in-bloom.html) The Queen is accustomed to receiving thousands of flowers every year, but today Her Majesty has been offered a [floral tribute](https://www.trendhunter.com/trends/flower-market-20) like never before: an 11-foot high flower pot in the image of her own head called 'Royals in Bloom.' The unique gift also comes with a matching terracotta pot styled as The Duke of Edinburgh; each piece weighs in at over half a ton each. Together, they are filled with over 50 different [varieties of flowers](https://www.trendhunter.com/trends/macys-flower-show) including geraniums, hydrangeas and freesias and took a team of sculptors and gardeners more than two months to construct. Royals in Bloom was commissioned by shopping channel [QVC](https://www.trendhunter.com/trends/cloud-nutrition) to mark the start of its gardening season and will be presented to the Queen in June to mark the Diamond Jubilee and hope to become a permanent fixture in the grounds of Buckingham Palace. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Large-scale Floral Installations:** This trend presents opportunities for creative and immersive experiences in event planning and luxury hospitality. - **Personalized Giftware:** Innovative customization options can revolutionize the gift industry and offer unique and memorable presents. - **Sustainable Gardening:** There is a growing demand for eco-friendly gardening practices, creating opportunities for sustainable product development and consulting services. ### Where This Applies - **Event Planning:** The event planning industry can explore large-scale floral installations to create visually stunning experiences for clients. - **Giftware:** The giftware industry can tap into the trend of personalized and customized products to offer unique and sentimental gift options. - **Gardening and Landscaping:** The gardening and landscaping industry can capitalize on the demand for sustainable practices by offering eco-friendly products and consulting services. ## Related on Trend Hunter - [Late Queen-Honoring Statues](https://www.trendhunter.com/trends/queen-elizabeth-ii-1.md) - [Royal Garden-Inspired Apparel](https://www.trendhunter.com/trends/burberry-3.md) - [Luxe King-Honoring Cakes](https://www.trendhunter.com/trends/coronation-cake.md) - [Immersive Floral Tributes](https://www.trendhunter.com/trends/2025-nba-finals.md) - [Royal Celebration Chocolates](https://www.trendhunter.com/trends/cadbury-products.md) - [Regal Birthday-Commemorating Coins](https://www.trendhunter.com/trends/king-charles-iii-1.md) - [Plush Flower Exhibitions](https://www.trendhunter.com/trends/cj-hendrys-flower-market.md) - [Outdoor Floral Sculpture Installations](https://www.trendhunter.com/trends/sculptures-at-kew-gardens.md) - [Celebratory Coronation Housewares](https://www.trendhunter.com/trends/kings-coronation-products.md)