# Voice-Activated Flower Orders Interflora's "V-Commerce" Service Places Orders with Amazon Alexa By Laura McQuarrie | Published 2019-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flower-orders References: [pressreleases.responsesource](https://pressreleases.responsesource.com/news/98919/alexa-send-flowers-order-a-bouquet-in-time-for-christmas/) & [interflora](https://www.interflora.co.uk/content/alexa/) Global flower delivery company [Interflora](https://www.trendhunter.com/trends/just-eat-takeaway-1) is changing the way people place flower orders with its new "V-commerce" service, which allows for voice-based transactions via [Amazon](https://www.trendhunter.com/trends/a-modo-mio-voicy) [Alexa](https://www.trendhunter.com/trends/readyland). With this technology, the UK retail brand is establishing itself as the first to offer a service of this kind that only needs one voice-based interaction to initiate a hands-free order. This voice-activated service makes it easy for people to send bouquets of flowers with Alexa and check out with Amazon Pay. By chatting with Amazon Alexa, users can get recommendations or select their order based on the recipient's favorite color or type of flower. Through Amazon Alexa, Interflora also offers tips on caring for flowers. Image Credit: Interflora ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 41% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Voice-activated Flower Orders:** Disruptive innovation opportunity: Developing voice-activated ordering systems for other retail and delivery industries to streamline the purchasing process. - **V-commerce:** Disruptive innovation opportunity: Integrating voice-based transactions into various e-commerce platforms and enabling seamless hands-free shopping experiences. - **Amazon Alexa:** Disruptive innovation opportunity: Expanding the capabilities of voice assistants to provide personalized suggestions and recommendations for a wide range of products and services. ### Sectors Adopting This - **Flower Delivery:** Disruptive innovation opportunity: Leveraging voice-activated technology to improve the ordering process and enhance customer convenience in the flower delivery industry. - **Retail:** Disruptive innovation opportunity: Implementing voice-activated ordering systems to simplify the shopping experience and increase customer engagement in the retail sector. - **E-commerce:** Disruptive innovation opportunity: Integrating voice-activated transactions to enable frictionless and convenient online shopping experiences in the e-commerce industry. ## Related on Trend Hunter - [Instant Floral Delivery Partnerships](https://www.trendhunter.com/trends/1800flowers.md) - [On-Demand Flower Deliveries](https://www.trendhunter.com/trends/just-eat-takeaway-1.md) - [Romantic Delivery Service Bouquets](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection.md) - [Speaker-Equipped Flower Vases](https://www.trendhunter.com/trends/blooming-product.md) - [Automated AI Shopping Assistants](https://www.trendhunter.com/trends/visa-intelligent-commerce.md) - [Virtual Shopping Assistants](https://www.trendhunter.com/trends/virtual-shopping-assistant.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [AI Online Shopping Features](https://www.trendhunter.com/trends/amazon-buy-for-me.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md)