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# Transformative Gin Spirits
Crafter’s 'Aromatic Flower Gin' Turns Pink with the Addition of Tonic

By Laura McQuarrie | Published 2017-10-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flower-gin
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/10/estonian-gin-changes-colour-when-tonic-is-added/) & [facebook](https://www.facebook.com/craftersgin/)

Crafter’s Aromatic Flower Gin was recently unveiled at the TFWA World Exhibition & Conference in Cannes, introducing the world to a unique blend of botanicals that has a natural copper color—until it is mixed with tonic.

The Aromatic Flower Gin is made with 12 botanicals including everything from [rose petals and elderflower](https://www.trendhunter.com/trends/willoe-gin) to meadowsweet and chamomile. Rosehip blooms are also a key [botanical in the gin spirit](https://www.trendhunter.com/trends/hendricks-sunspell-gin), causing it to undergo a transformation from a copper-colored drink to a pin one when tonic is added. This can be attributed to the natural pigment found in rosehip blooms, which reacts in response to the change of acidity when a high-quality tonic is added.

Like rosehips, butterfly pea flowers are also being used to create dramatic [color-changing drinks](https://www.trendhunter.com/trends/empress-1908-00-indigo) that morph from blue to pink when the pH levels are disrupted.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Color-changing Drinks:** The use of botanicals with natural pigments that react to changes in acidity to create color-changing drinks.
- **Unique Blends of Botanicals:** The creation of gin spirits with unusual combinations of botanicals such as rose petals, elderflower, meadowsweet, and chamomile.
- **Disruptive Innovation in Gin-making:** The introduction of transformative gins that offer a unique drinking experience by changing color when mixed with tonic.

### Sectors Adopting This

- **Alcoholic Beverages:** The alcoholic beverages industry can explore the creation of color-changing spirits using natural botanical pigments.
- **Gin Spirit Manufacturing:** Gin spirit manufacturers can experiment with unique blends of botanicals to create innovative and transformative gin products.
- **Mixology and Bartending:** Mixologists and bartenders can leverage color-changing gins to create visually stunning and Instagrammable cocktails for customers.

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