# Urban Flower Garden Photography The Exit Magazine 'In Bloom' Editorial is Strikingly Minimalist By | Published 2013-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flower-garden-photography References: [mode.newslicious.net](http://mode.newslicious.net/2013/06/in-bloom-josephine-le-tutour-marine.html) & [exitmagazine](http://www.exitmagazine.co.uk/photography/) Exit Magazine has added an urban twist to [classic flower garden photography](https://www.trendhunter.com/trends/macys-flower-show) in their latest editorial, 'In Bloom.' The photo shoot features both Marine Deleeuwand and Joséphine Le Tutour, whose grace and elegance complements their [floral backdrops](https://www.trendhunter.com/trends/structural-botany) perfectly. Each photograph in 'In Bloom' depicts either Deleeuwant and Le Tutour wearing either black or white minimalist designs, and posing in a grungy stairwell filled with flowers. The contrast between the urbanity of the building and the naturalness of the flowers makes for an effective juxtaposition of city and country lifestyles. The designs worn by both models blend into this backdrop, rather than stand out from it. The outfits feature A-line designs, bleak colors and an androgynous fit that all serve to make the models appear native to the photo shoot's background. With this editorial, Exit Magazine has shown that androgynous and [minimalist styles](https://www.trendhunter.com/trends/jiyongkim-fw25) will be all over the fashion market this summer, and will suit both busy city lovers and peaceful country addicts. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 54% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Fashion:** The androgynous and minimalist styles showcased in the 'In Bloom' editorial will dominate the fashion market this summer. - **Urban-nature Juxtaposition:** The effective juxtaposition of urbanity and naturalness in the 'In Bloom' editorial presents opportunities for innovative designs that blend city and country lifestyles. - **Minimalist Photography:** The minimalist approach to flower garden photography in 'In Bloom' sets a trend for strikingly minimalist visual aesthetics. ### Sectors Adopting This - **Fashion:** The androgynous and minimalist styles in the 'In Bloom' editorial offer disruptive innovation opportunities for fashion brands and designers. - **Photography:** The minimalist photography showcased in 'In Bloom' opens up opportunities for photographers to explore unique and elegant visual styles. - **Interior Design:** The urban-nature juxtaposition in the 'In Bloom' editorial creates opportunities for interior designers to incorporate natural elements into urban spaces. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md)