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# Floral Fair-Trade Floor Rugs
The Flower Collection by Armadillo and Co Offers Unassuming Eco Decor

By Jordan M | Published 2011-02-24 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/flower-collection-by-armadillo-and-co
References: [armadillo-co](http://www.armadillo-co.com/)

Sometimes interior decorating is about understated elegance, in which case the Flower Collection by [Armadillo and Co](https://www.trendhunter.com/trends/petra-rug-collection) is the perfect match.

Consisting of three flower-shaped [floor rugs](https://www.trendhunter.com/trends/hare-klein), the Flower Collection by Armadillo and Co consists of pieces made from a combination of [pure jute, hemp, cotton and wool](https://www.trendhunter.com/trends/sustainable-home-textile). Most important, however, is the fact that Armadillo and Co rugs are handmade in Bangladesh where the company pays its artisan employees above-par salaries and supports local education facilities. The Flower Collection is also certified as being child-labor free.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 37% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Interior Decor:** The eco-friendly Flower Collection highlights the trend towards sustainable and ethical decor choices.
- **Fair Trade Artisan Goods:** The Armadillo and Co rugs exemplify the increasing demand for fair trade products that support local communities and ensure fair wages for artisans.
- **Child-labor Free Certification:** The child-labor free certification of the Flower Collection reflects the growing consumer concern for ethical sourcing and manufacturing processes.

### Where This Applies

- **Home Decor:** The Flower Collection presents an opportunity for the home decor industry to tap into the eco-conscious market and offer sustainable and fair trade products.
- **Textile Manufacturing:** The handmade nature of Armadillo and Co rugs showcases potential for the textile manufacturing industry to emphasize artisan craftsmanship and ethical production.
- **Education and Social Impact:** The support provided by Armadillo and Co for local education facilities suggests an opportunity for collaboration between the interior decor industry and the education sector to further social impact initiatives.

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