# Enhanced Refill Stations FloWater Purifies Water & Adds Alkalinity, Electrolytes and More By Laura McQuarrie | Published 2019-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flowater References: [businesswire](https://www.businesswire.com/news/home/20191024005239/en) & [myflowater](http://www.myflowater.com) To help consumers stay hydrated and healthy, all the while supporting their desire to [reduce single-use plastic water bottles](https://www.trendhunter.com/trends/refrsh-hydration), many brands are introducing water refill stations in public—FloWater is going above and beyond in this arena. More than just providing a solution for hydration, FloWater boasts a [seven-stage water purification system](https://www.trendhunter.com/trends/adaptable-water-purification-system) that eliminates up to 99.9% of all impurities and toxins, and additionally enhances water with [alkalinity and electrolytes and trace minerals](https://www.trendhunter.com/trends/powerade-power-water). FloWater Refill Stations can be found at more than 100 24 Hour Fitness clubs in Northern and Southern California, and members are invited to subscribe monthly to enjoy the enhanced hydration option, which provides 60 water refills. FloWater also has a presence in hotels, schools, gyms and other venues. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Water Refill Stations:** There is an opportunity to develop higher-end refill stations that not only eliminate impurities but add additional benefits, such as alkalinity and electrolytes. - **Smart Water Bottle Integration:** There is a trend towards developing refill stations that integrate with smart water bottles to personalize hydration and track consumption. - **Eco-friendly Packaging Alternatives:** With more refill stations becoming available, there may be opportunities to develop eco-friendly packaging alternatives for those who need to take water on the go. ### Sectors Adopting This - **Fitness Club Chains:** Fitness clubs can benefit from installing enhanced refill stations to attract health-conscious consumers. - **Hospitality Industry:** The hospitality industry can leverage refill stations in hotels and resorts to attract eco-conscious travelers and reduce plastic waste. - **Educational Institutions:** Refill stations can provide an eco-friendly solution for schools to meet their hydration needs and reduce plastic waste. ## Related on Trend Hunter - [In-Room Filtration Systems](https://www.trendhunter.com/trends/inroom-filtration.md) - [BYO Bottle Drink Stations](https://www.trendhunter.com/trends/refilled-refiller-stations.md) - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md) - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Smart Water Coolers](https://www.trendhunter.com/trends/standup-20.md) - [Eco-Friendly Air-to-Water Dispensers](https://www.trendhunter.com/trends/kara-pure.md) - [Supplement-Enriched Water Brands](https://www.trendhunter.com/trends/water-plus-supplements.md) - [Alkaline Water Delivery Expansions](https://www.trendhunter.com/trends/flow-beverage-corp.md) - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md)