# Aluminum-Bottled Sparkling Waters Flow Beverage Corp. Debuts the Flow Sparkling Water in 4 Flavors By Debra John | Published 2024-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flow-sparkling-water References: [flowhydration](https://flowhydration.ca/collections/flow-sparkling-water) & [instagram](https://www.instagram.com/flow/)  [Flow Beverage Corp.](https://www.trendhunter.com/trends/flow-vitamin-infused) is set to launch its new line of Flow [Sparkling Water](https://www.trendhunter.com/trends/summerinspired-sparkling-water) in Canada in August 2024, with a planned expansion into the United States in the following months. The Flow Sparkling Water collection features four flavors: 'OG,' 'Blackberry + Hibiscus,' 'Lemon + Ginger,' and 'Cucumber + Mint.' Each variety is crafted from premium carbonated mineral spring water, offered in original and organic versions. Moreover, these sparkling waters are free of sugar and calories, making them a health-conscious choice. In conjunction with its flavor offerings, Flow Beverage Corp. underscores its commitment to sustainability with its new aluminum bottles. These bottles are "produced using 70% recycled aluminum, and require 30% less aluminum than competing formats—thus reducing carbon emissions." Nicholas Reichenbach, Founder and CEO of Flow, stated, "This innovation represents a significant milestone for our co-packing business and demonstrates our ongoing growth and commitment to environmental responsibility." Image Credit: Flow Beverage Corp. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 74% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Flow's use of 70% recycled aluminum in their bottles highlights a growing shift towards sustainable packaging solutions. - **Health-conscious Beverages:** The emphasis on sugar-free and calorie-free sparkling water appeals to the increasing consumer demand for health-focused drink options. - **Flavored Sparkling Water:** The introduction of unique flavors like 'Blackberry + Hibiscus' and 'Cucumber + Mint' reflects a trend towards more diverse and sophisticated beverage tastes. ### Where This Applies - **Beverage Industry:** The launch of Flow Sparkling Water underlines the expanding market for premium and health-focused beverages. - **Packaging Industry:** Flow's innovative use of recycled aluminum bottles highlights ongoing advancements in sustainable packaging technology. - **Health and Wellness Industry:** The zero-sugar, zero-calorie attributes of Flow Sparkling Water align with the health and wellness sector's push towards better-for-you products. ## Related on Trend Hunter - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Playful Beverage Collaborations](https://www.trendhunter.com/trends/flow-beverage-corp1.md) - [Alkaline Water Delivery Expansions](https://www.trendhunter.com/trends/flow-beverage-corp.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md) - [Beverage Manufacturing Agreements](https://www.trendhunter.com/trends/manufacturing-agreement1.md) - [Carbon-Neutral Ecommerce Purchases](https://www.trendhunter.com/trends/carbonneutral-ecommerce.md) - [Hydration-Focused Pride Partnerships](https://www.trendhunter.com/trends/pride-partnerships.md)