# Money-Dividing Bank Apps The 'Flow' Finance App Automatically Divvies Up Funds By Michael Hemsworth | Published 2020-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flow-finance-app References: [betalist](https://betalist.com/startups/flowyour?utm_campaign=startup-72831&utm_medium=atom&utm_source=newsfeed) & [flowyour.money](https://flowyour.money) The 'Flow' finance app is an [automated banking solution](https://www.trendhunter.com/trends/fina-money) for consumers who are looking to take more control over their money by divvying it up accordingly to prevent unintended shortages. The app works by integrating a bank account and can be set up to automatically perform a variety of actions based on specific triggers. This could come in the form of a salary deposit, for example, that could then be divided between chequing, savings and beyond to take the hassle out of [everyday finance management](https://www.trendhunter.com/trends/expense-managers). The 'Flow' finance app is ideal for freelancers to help them divide the money they collect between various accounts to ensure they don't lose sight of [daily expenses](https://www.trendhunter.com/trends/personal-finance1) as well as the taxes they'll need to pay. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Automated-financial-management:** The 'Flow' finance app represents an opportunity for automated financial management solutions to optimize savings and expenses. - **Personalized-financial-division:** The 'Flow' finance app creates a personalized financial division approach, allowing users to manage their funds according to their specific needs and circumstances. - **Integrative-approach-to-banking:** Apps like 'Flow' represent an innovatively integrative approach to banking that helps users manage all aspects of their finances in one simple, easily accessible platform. ### Where This Applies - **Financial-technology-fintech:** Apps like 'Flow' are disrupting the Financial Technology (Fintech) industry by revolutionizing the way people manage their finances. - **Freelance-and-entrepreneurial-services:** The 'Flow' finance app could revolutionize services geared towards freelancers and entrepreneurs, helping them manage their finances and taxes more efficiently. - **Personal-banking-and-finance:** Personal banking and finance may see a revolution as apps like 'Flow' transform traditional banking practices and create accessible opportunities for people to manage their money and investments. ## Related on Trend Hunter - [Financial Health-Focused Apps](https://www.trendhunter.com/trends/cash-flow-and-capital.md) - [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md) - [Automated Budgeting Finance Apps](https://www.trendhunter.com/trends/spendid-personal-finance-app.md) - [User-Friendly Finance Trackers](https://www.trendhunter.com/trends/finance-trackers.md) - [Bill-Tracking Finance Apps](https://www.trendhunter.com/trends/balance-pro.md) - [Integrated Business Banking Tools](https://www.trendhunter.com/trends/pennyflo.md) - [Money-Pooling Finance Apps](https://www.trendhunter.com/trends/group-financing-platform.md) - [Simplified Expense Managers](https://www.trendhunter.com/trends/expense-managers.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md)