# Fluid Patterned Rug Collections David Rockwell and the Rug Company Debut 'Flow as Form' By Kalin Ned | Published 2025-08-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flow-as-form References: [sugarandcream.co](https://sugarandcream.co/david-rockwell-x-the-rug-company-flow-as-form-davidrockwell-rockwellgroup-therugcompany-onlinemagazine-sugarandcream-interiormagazine) A new series of rugs — titled 'Flow as Form' — has been developed through a collaborative effort between architect David Rockwell and [The Rug Company](https://www.trendhunter.com/trends/masterpieces-ii). This collection translates the visual and textural qualities of moving water into textile form through the use of [abstract patterns](https://www.trendhunter.com/trends/soft-imprints), varied pile heights, and a restrained color scheme. The designs aim to evoke a sense of organic movement and calm. As such, the 'Flow as Form' rugs are intended to function as both a focal point and a source of subtle energy within an interior space. The pieces are constructed using [traditional hand-knotting techniques](https://www.trendhunter.com/trends/hare-klein) by artisans in Nepal, who employ materials such as wool and bamboo-derived silk to achieve a luxurious texture and a nuanced, lustrous appearance. The 'Flow as Form' project is presented as a continuation of the designer's ongoing exploration of natural themes within functional objects. Image Credit: David Rockwell x The Rug Company ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 81% | Activity: 79% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Design:** This trend showcases how designers are increasingly drawing inspiration from natural elements, transforming them into functional yet artful home furnishings. - **Textural Diversity in Home Decor:** The integration of varied pile heights in rugs exemplifies the growing consumer demand for multilayered textures that enhance tactile and visual appeal. - **Sustainable Luxury Materials:** The use of bamboo-derived silk in these rugs highlights an ongoing trend towards eco-friendly materials that do not compromise on luxury. ### Industries Being Reshaped - **Interior Design:** The evolving interplay between organic motifs and minimalist aesthetics in these rugs is reshaping interior design practices, offering new ways to blend art with function. - **Artisanal Craftsmanship:** The revival and innovation of traditional hand-knotting techniques underscore a burgeoning interest in artisan-made goods that honor heritage craftsmanship. - **Sustainable Textiles:** Emerging preferences for natural and sustainable fibers in textile production are driving innovations towards environmentally conscious interior solutions. ## Related on Trend Hunter - [Architectural Pattern Rugs](https://www.trendhunter.com/trends/kengo-kuma-x-jaipur-rugs.md) - [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md) - [Abstract Geometric Rugs](https://www.trendhunter.com/trends/discorectangle.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md) - [Layered Landscape Rug Collections](https://www.trendhunter.com/trends/masterpieces-ii.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Surrealist Rug Collections](https://www.trendhunter.com/trends/fornasetti-x-cctapis.md) - [Expansive Motion-Inspired Furniture Series](https://www.trendhunter.com/trends/forma-textile.md) - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md)