# Organic Flavor Packaged Waters These New Flow Alkaline Spring Water Flavors are Beneficial By Michael Hemsworth | Published 2017-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flow-alkaline-spring-water References: [preparedfoods](https://www.preparedfoods.com/articles/120650-flow-alkaline-spring-water) & [flowwater](http://flowwater.com) The Flow Alkaline Spring Water brand has announced the release of two new flavored drink options that are positioned as a refreshing yet beneficial option for consumers to choose. As the soda market continues to see a downturn, new [alternative drinks](https://www.trendhunter.com/trends/hydration-soda) are being preferred by consumers who are looking for a healthier way to hydrate that's also [flavorful](https://www.trendhunter.com/trends/summer-classics-variety-pack). The new spring waters from Flow includes 'Cucumber + Mint' and 'Lemon + Ginger,' which both speak to this market shift in a very direct way. The new Flow Alkaline Spring Water flavors are also [high in magnesium, calcium and potassium](https://www.trendhunter.com/trends/lth-supplement-line), which make them drinks that will support your body's needs without having to turn to supplements in the form of pills or vitamin beverages. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alternative Drink Options:** The decline of the soda market opens opportunities for new and innovative beverages that offer a healthier way to hydrate. - **Flavorful Organic Waters:** Consumers are seeking refreshing and flavorful options for hydration that also provide beneficial minerals, driving the demand for organic flavored waters. - **Functional Hydration:** The inclusion of essential minerals in packaged waters creates opportunities for drinks that not only quench thirst but also support the body's nutritional needs. ### Where This Applies - **Beverage Industry:** With the decline of soda consumption, the beverage industry can capitalize on the demand for alternative drinks such as flavored waters that offer health benefits. - **Organic Food Industry:** The growing market for flavorful and organic packaged waters presents opportunities for the organic food industry to expand its product lines and cater to health-conscious consumers. - **Supplement and Nutritional Beverage Industry:** Packaged waters high in essential minerals provide disruptive innovation opportunities for the supplement and nutritional beverage industry to offer convenient alternatives to traditional supplements. ## Related on Trend Hunter - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Clean Label Drink Flavors](https://www.trendhunter.com/trends/hydration-drink-flavors.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md) - [Alkaline Water Delivery Expansions](https://www.trendhunter.com/trends/flow-beverage-corp.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md)