# Flavored Collagen-Infused Spring Waters Flow Alkaline Spring Water Launched Three New Flavors By Grace Mahas | Published 2021-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flow-alkaline-spring-water-1 References: [flowhydration](https://flowhydration.com/?gclid=Cj0KCQiArvX_BRCyARIsAKsnTxNRFhgw4nPlrG4bbaZJPMYf_KRECDV1ua4abBVLEmh-wwYdWEUl-9AaAlpREALw_wcB) Consumers focused on wellness have begun increasingly ncorporating collagen into their diet and Fow Alkaline Water is leveraging this trend with the introduction of three new collagen flavors - Blood Orange, Pomegranate, and Meyer Lemon. These delicious organic collagen flavors are made with award-winning natural alkaline spring water, mineral-rich spring water with a pH of +/- 8.1 and are infused with 10g of Grass-Fed Bovine [Collagen Protein](https://www.trendhunter.com/trends/collagen-protein-shake) per portion (via hydrolyzed collagen peptides). These [collagen waters](https://www.trendhunter.com/trends/spring-of-youth) will help support skin, hair, nail, and joint function adding to both your beauty and wellness routine. Plus, the waters are suitable for a variety of lifestyles and diets as they Paleo friendly, Keto Friendly, Gluten-free, dairy-free, and Kosher. Image Credit: Flow Hydration ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Collagen-infused Beverages:** There is an opportunity for businesses to create and market collagen-infused beverages as a way to cater to the growing trend of wellness-focused consumers. - **Alternative Water Flavors:** Businesses can experiment with and introduce new water flavors to the market in order to diversify and attract consumers who are looking for unique and refreshing options. - **Holistic Health Products:** Holistic health is becoming more popular, and there is an opportunity for businesses to create products that incorporate healthy ingredients like collagen as part of this trend. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can utilize the collagen and water trends by developing and marketing a variety of innovative products that cater to both health and taste preferences. - **Natural and Organic Products:** Natural and organic product companies can explore incorporating collagen and unique water flavors into their existing product lines to appeal to health-conscious consumers. - **Beauty and Personal Care Industry:** The beauty and personal care industry can benefit from the collagen trend by developing and marketing products that support overall skin, hair, and nail wellness. ## Related on Trend Hunter - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Citrus-Flavored Collagen Supplements](https://www.trendhunter.com/trends/lemon-collagen-peptides.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Berry-Flavored Collagen Booster Powders](https://www.trendhunter.com/trends/collagen-booster-powder.md) - [High-Protein Functional Beverages](https://www.trendhunter.com/trends/aura-collagen-protein.md) - [Refreshing Collagen Drinks](https://www.trendhunter.com/trends/reneva.md)