# Wall of Fans Installations Flow 5.0 by Daan Roosegaarde Keeps Things Incredibly Cool By Meghan Young | Published 2013-03-06 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/flow-50 References: [fastcodesign](http://www.fastcodesign.com/1672027/a-wall-of-tiny-fans-that-blow-only-when-you-draw-near) & [studioroosegaarde.net](http://www.studioroosegaarde.net/) When summer finally rolls around and the temperatures rise to an almost unbearable heat, people will wish the Flow 5.0 [art installation](https://www.trendhunter.com/trends/remembering-the-future) was based in their city and not Bentonville, Arkansas. Unless, of course, a person is from Bentonville. It is a massive, [freestanding wall of fans](https://www.trendhunter.com/trends/iwagumi-air-scape) that produces a very [fine breeze](https://www.trendhunter.com/trends/dreo-turbocool-misting-fan-series). Created by Dutch artist and innovator Daan Roosegaarde, the Flow 5.0 installation was recently acquired by 21c, a chain of hybrid contemporary art museums and boutique hotels. Although it may seem like a waste of good energy, Flow 5.0 boasts built-in sensors that trigger the fans when someone is nearby. The rest of the time they turn on and off randomly to create a series of patterns and even spell out the word 'AIR' to the delight of passersby. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Interactive Public Art Installations:** Creating unique, immersive art experiences that incorporate technology and public engagement. - **Smart Energy Usage:** Using sensors and automation to optimize energy usage in everyday settings. - **Personalized Environmental Control:** Allowing individuals to customize their immediate environment through technology and innovative design. ### Where This Applies - **Art and Design:** Innovative artists and designers who create unique and engaging artistic experiences through technology. - **Hospitality and Tourism:** Hotels and resorts seeking to create memorable, engaging experiences for their guests through art and technology. - **Building Automation:** Companies developing and implementing smart building technologies for increased energy efficiency and cost savings. ## Related on Trend Hunter - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Multipurpose Living Space Fans](https://www.trendhunter.com/trends/air-circulation-fan.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Rectangular Bladeless Fans](https://www.trendhunter.com/trends/rectangular-bladeless-fans.md) - [Hive-Like Terracotta Cooling Structures](https://www.trendhunter.com/trends/beehive-cooling-installation.md) - [Immersive Breeze Houses](https://www.trendhunter.com/trends/breeze-houses.md) - [Self-Covering Cooling Fans](https://www.trendhunter.com/trends/clofan.md) - [Honeycomb-Inspired Terracotta Walls](https://www.trendhunter.com/trends/beehive-system.md) - [Self-Cooling Exterior Buildings](https://www.trendhunter.com/trends/promenade-building.md)