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# Interactive Leaf-Growing Artworks
Flourish by Camille Utterback Responds to Visitors' Movements

By Meghan Young | Published 2014-02-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/flourish-by-camille-utterback
References: [slanted.org](http://slanted.org/project/camille-utterback-flourish/) & [camilleutterback](http://camilleutterback.com/)

Flourish by Camille Utterback, an artist based in San Francisco, California, is a [interactive art installation](https://www.trendhunter.com/trends/phenomena) that grows as people move around it. Outfitted with motion-tracking cameras, the 70-foot long painting boasts [leaves that grow and fall](https://www.trendhunter.com/trends/bloome) depending on where the visitors stand. A stunning creation, it is made up of [projected digital images](https://www.trendhunter.com/trends/interactive-digital-artwork) and textures displayed on multiple layers of custom glazed and sandblasted glass.

Specially created for Liberty Mutuals’ headquarters in Boston, Massachusetts, Flourish by Camille Utterback also plays with light and shadow beautifully. To balance out of the complex layer of light present throughout the painting, Utterback created shadows by shining white light on sandblasted areas. Vibrant and refreshing, the painting is beautiful to behold.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 8% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Interactive Art Installations:** Art installations that respond to visitors' movements offer opportunities for engaging and immersive experiences.
- **Motion-tracking Technology:** Advancements in motion-tracking cameras enable interactive artworks to accurately track and respond to human movements.
- **Projection Mapping:** Projection mapping techniques allow for the creation of dynamic and ever-changing visual displays in art installations.

### Industries Being Reshaped

- **Art and Design:** Art and design industries can explore the use of interactive installations to enhance audience engagement and create memorable experiences.
- **Technology:** The technology industry can develop and improve motion-tracking cameras and projection mapping techniques to revolutionize interactive art installations.
- **Hospitality and Entertainment:** The hospitality and entertainment industries can incorporate interactive art installations in venues to captivate and entertain guests, creating unique and immersive environments.

## Related on Trend Hunter

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- [Outdoor Floral Sculpture Installations](https://www.trendhunter.com/trends/sculptures-at-kew-gardens.md)