# Watermelon Rind Snack Bars Floura Bars Come in Five Flavor Options By Michael Hemsworth | Published 2024-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/floura-bars References: [snackandbakery](https://www.snackandbakery.com/articles/111143-jenis-splendid-ice-cream-founder-debuts-better-for-you-bars) & [jenis](https://jenis.com/)  Floura Bars have been created by the founder of Jeni's Ice Cream as a functional series of snack bars perfect for satisfying hunger in a delicious yet beneficial way. The snack bars are crafted with 12 unique plants with at least six super fibers and one fermented fiber to help positively affect the gut microbiome. The snack bars put the proprietary Floura Red Apple Paste, Floura Superfiber Flour, Floura Fermented Watermelon Rind Flour and Floura Red Apple Flour in the spotlight. Floura Bars maintain a free-from recipe that has no gluten, dairy, refined sugars, stabilizers, emulsifiers or synthetic flavorings in the mix. The snack bars have been funded as part of a Kickstarter campaign with two flavors including Raspberry Rose and Brambleberry Lavender with the Vanilla Rooibos, Mango Lassi and Matcha Blueberry under development. Image Credit: Floura Bars ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 80% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Snack Bars:** Incorporating 12 unique plants with super fibers and fermented ingredients for gut health benefits. - **Free-from Recipes:** Removing gluten, dairy, refined sugars, stabilizers, emulsifiers, and synthetic flavorings from food products. - **Crowdfunding Campaigns:** Utilizing platforms like Kickstarter to fund innovative food and beverage projects. ### Who This Affects Most - **Food and Beverage:** Opportunity to create functional snack bars with natural, gut-friendly ingredients. - **Health and Wellness:** Creating free-from food products to cater to health-conscious consumers. - **Crowdfunding Platforms:** Supporting the launch of innovative food projects through online fundraising initiatives. ## Related on Trend Hunter - [Daily Fiber Bars](https://www.trendhunter.com/trends/floura-brownie-batter.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Fruity Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/nakd-fruit-fibre-bars.md) - [Limited-Edition Protein Bars](https://www.trendhunter.com/trends/bloom-protein-bars.md) - [Fiber-Rich Fruit Bars](https://www.trendhunter.com/trends/soft-fruit-bars.md) - [Flavorful Fruit-and-Nut Bars](https://www.trendhunter.com/trends/craft-bars.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Naturally Flavored Protein Bars](https://www.trendhunter.com/trends/smul.md)