# Power-Based Flour Packaging 'Flour to the People' is a Pun on a Popular Saying By Jamie Danielle Munro | Published 2014-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flour-to-the-people References: [packageinspiration](http://www.packageinspiration.com/flour-people.html/) & [jamesgrantdesign](http://www.jamesgrantdesign.co.uk/) When James Grant was asked to design a [packaging and overall concept](https://www.trendhunter.com/trends/sunbird) for flour, a popular pun came to mind: "power to the people," and thus 'Flour to the People' was born. The packaging keeps with this power-based aesthetic, featuring a clenched hand on the front which signals strength. Considering flour is used for so much when it comes to baking, it's a surprise that not more branding has been done on the product. Many packages look the same, so it's a relief to see [flour packaging](https://www.trendhunter.com/trends/jusrol) done in such a distinct manner (with a memorable name too). Behind the hand there are several lines drawn that resemble sunlight shining over a mountaintop in the early morning. This design is sure to make people think differently about flour, and not accept it as just an average [baking staple](https://www.trendhunter.com/trends/glutenfree-bread-range). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Power-based Packaging:** The use of power-based aesthetics in packaging design is a disruptive innovation opportunity that can create a strong and memorable brand image. - **Distinct Flour Packaging:** Creating distinct and unique packaging for flour products presents a disruptive innovation opportunity to stand out in a crowded market. - **Branding in Baking Staples:** Innovative branding strategies for baking staples like flour offer disruptive innovation opportunities to redefine consumer perceptions and increase brand loyalty. ### Who This Affects Most - **Packaging Design:** The packaging design industry can explore disruptive innovation opportunities by incorporating power-based aesthetics in various product categories. - **Food & Beverage:** In the food and beverage industry, creating distinct packaging for baking staples like flour can be a disruptive innovation opportunity to differentiate brands and attract customers. - **Marketing & Advertising:** The marketing and advertising industry can tap into disruptive innovation opportunities by reimagining branding strategies for baking essentials, such as flour, to create unique consumer experiences. ## Related on Trend Hunter - [Specialty Flour Packaging Designs](https://www.trendhunter.com/trends/specialty-flour.md) - [Healthy Breakfast Rebrands](https://www.trendhunter.com/trends/flourish-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)