# Artisanal Flour Packaging The 'Dove Farm Organic Flour' Packages Feature Lovely Watercolor Images By Katherine Pendrill | Published 2015-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flour-packaging References: [thedieline](http://www.thedieline.com/blog/2015/5/22/doves-farm-organic-flour) & [studioh](http://studioh.co.uk) It can be difficult to make a bag of flour stand out at the supermarket, but the beautiful [artisanal flour packaging](https://www.trendhunter.com/trends/north-coast-organic) of '[Dove Farm](https://www.trendhunter.com/trends/home-baking-products)' products are impossible to miss. Redesigned by the 'Studio h' firm, the packing for Dove Farm's '[Organic Flour](https://www.trendhunter.com/trends/organic-valley-snack-sticks)' was rebranded to help set the company apart from competitors, while conveying its commitment to quality ingredients. The 'Studio h' team moved away from the all-white packing used by many other flour companies, to instead focus on soft pastel shades. The colorful backdrop perfectly complements the beautiful watercolor images featured on the front of each bag. Each illustration is created in a simple recipe book style to echo the timeless tradition of baking. The use of the artistic prints on Dove Farm's flour packing helps to convey the premium quality of the brand, while also encouraging shoppers to choose the company's Organic Flour. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal Packaging:** Opportunity for other food brands to explore unique and visually appealing packaging designs to stand out in the market. - **Watercolor Illustrations:** Opportunity for artists and illustrators to collaborate with food brands to create visually striking packaging designs. - **Brand Differentiation:** Opportunity for food companies to rebrand and differentiate themselves by emphasizing quality and unique packaging. ### Industries Being Reshaped - **Food Packaging:** Opportunity for food packaging companies to explore innovative printing techniques and materials to create eye-catching designs. - **Art and Design:** Opportunity for artists and designers to collaborate with food companies to create visually appealing packaging and branding materials. - **Organic Food:** Opportunity for organic food companies to attract customers by focusing on premium packaging design and emphasizing the quality of their products. ## Related on Trend Hunter - [Specialty Flour Packaging Designs](https://www.trendhunter.com/trends/specialty-flour.md) - [Versatile Artisan Baking Products](https://www.trendhunter.com/trends/home-baking-products.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md)