# Suicidal Snack Ads The Florida Gum Smile Power Campaign Leads Blind Love By Amelia Roblin | Published 2011-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/florida-gum-smile-power References: [adsoftheworld](http://adsoftheworld.com/media/print/florida_chewing_gum_cactus) & [jwt](http://www.jwt.com/) Not everyone has the sense to steer clear of someone totally who's wrong for him, and these [Florida Gum Smile Power](https://www.trendhunter.com/trends/limited-edition-olive-oil-packaging) ads depict just how blindly these characters pursue [a pretty face](https://www.trendhunter.com/trends/crush-feelings). The gum brand doesn't appear to have any tooth-whitening properties, yet the focus of the campaign is the grin of the chewer. Minty fresh breath is perhaps an appealing quality in a potential mate, yet the characters in these [animated ads](https://www.trendhunter.com/trends/worlds-of-flavor) take a few steps too close to dangerous suitors. Designed by the JWT advertising agency of Tunisia, these cartoony prints portray a lovestruck deep sea diver leaving his air supply behind to meet his mermaid, a melting snowman pursues a Hawaiian hula dancer, and a balloon woman reaches for the hand of a cactus cowboy. Emphasizing the effect of an attractive mouth, the Florida Gum Smile Power campaign teaches mint-flavored treachery. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 54% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Animated Advertising:** Opportunity for creating animated ads that depict humorous and unconventional scenarios to capture consumer attention. - **Focus on Attractive Features:** Incorporating the emphasis on specific desirable qualities, such as a charming smile, to create marketing campaigns that appeal to consumer preferences. - **Unconventional Pairings:** Exploring the potential of depicting unlikely or contrasting partnerships in advertising as a way to create intrigue and generate interest in a product or service. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity lies in developing unique and captivating advertisement strategies that utilize unconventional scenarios to engage consumers. - **Gum and Mints:** Opportunity for gum and mint companies to highlight specific attributes of their products, such as breath freshening or taste, as key selling points in marketing campaigns. - **Animation and Design:** Disruptive innovation opportunity exists in creating animated advertisements that stand out through humor, creativity, and unconventional narratives to leave a lasting impression on viewers. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md)