# University-Honoring Vibrant Sneakers Nike Honors the School Spirit of Florida A&M With a Dunk Low By Amy Duong | Published 2022-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/florida-am References: [hypebeast](https://hypebeast.com/2022/9/nike-dunk-low-florida-a-m-dr6188-800-official-photos) [Nike](https://www.trendhunter.com/trends/sundial-colorway) works in collaboration with [Florida A&M University](https://www.trendhunter.com/trends/limited-edition-olive-oil-packaging) to launch a special tonal iteration of the [Dunk](https://www.trendhunter.com/trends/mystic-red-1) Low sneaker model. The shoe is named 'Florida A&M' as expected and is detailed with the school colors of bright orange and green. It starts off with white leather making up the base foundation and then overlaid with bright orange on top and finished with green at the panel Swooshes. Other details that reference the school can be seen along the tongue tag that highlights its rattlesnake mascot and the "WE BRAGG DIFFERENT" embroidered onto the shoe. It continues with the embroidered "COLAC" on the forefoot which stands for "College of Love and Charity" to round it out. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 74% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **University-honoring Sneaker Collaborations:** Brands can innovate and target niche customer bases by collaborating with universities to create limited edition sneakers that represent the school’s identity and culture. - **Custom University Sneaker Design Contests:** Running custom design contests for students and alumni can create engagement opportunities and generate unique designs that can be turned into marketable products. - **Sustainable University Sneaker Collections:** Creating sustainable university-themed sneaker collections can attract environmentally conscious customers interested in university pride. ### Industries Being Reshaped - **Sportswear:** Companies in the sportswear industry can collaborate with universities to create limited edition sneakers that showcase school spirit. - **Higher Education:** Universities can run custom design contests and collaborate with brands to develop unique, branded merchandise that appeals to students and alumni. - **Sustainability:** Eco-friendly sneaker companies can develop collaborations with universities to create sustainable collections that represent the school’s identity. ## Related on Trend Hunter - [Orange Leather Skate Sneakers](https://www.trendhunter.com/trends/sundial-colorway.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Textural Suede Colorblocked Sneakers](https://www.trendhunter.com/trends/dunk-low-panda-1.md) - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Symbolic Knot-Inspired Footwear](https://www.trendhunter.com/trends/friendship-knot.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [Blue Tonal Skate Sneakers](https://www.trendhunter.com/trends/university-blue-1.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Monochromatic Suede Layered Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-3.md)