# Candid Office Captures Florian van Roekel Wonders in This Series 'How Terry Likes His Coffee' By Romina S. Cortellucci | Published 2012-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/florian-van-roekel References: [thisispaper](http://thisispaper.com/Florian-van-Roekel-How-Terry-likes-his-Coffee) & [florianvanroekel](http://www.florianvanroekel.com/) Examining the experiences of everyday life, Florian van Roekel has created the book 'How Terry likes his Coffee.' The Dutch artist provides a deeper look into [office culture](https://www.trendhunter.com/trends/podimo-office) capturing five different offices throughout the Netherlands. Artist van Roekel is quoted as saying on the online publication thisispaper that the "images are documents, taken from a candid reality. But what they really seem to document is the way our perception of the world around has been colored by years of media input." The series is a microcosm for the human need to look for personal connections when people are disconnected from their environments. Florian van Roekel's book captures everything [office layouts](https://www.trendhunter.com/trends/day-job) and doodled notepads to the [brief arm clasp between colleagues](https://www.trendhunter.com/trends/the-office), looking at the consequences of professionalization. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 54% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Office Culture:** Disruptive innovation opportunity: Creating new workplace designs that promote productivity, collaboration, and employee well-being. - **Perception of Reality:** Disruptive innovation opportunity: Developing technologies and strategies to help individuals discern between media-driven perceptions and authentic experiences. - **Human Connection:** Disruptive innovation opportunity: Designing platforms and tools that facilitate meaningful connections and interactions in disconnected work environments. ### Industries Being Reshaped - **Architecture and Interior Design:** Disruptive innovation opportunity: Creating innovative office layouts and designs that optimize productivity, employee satisfaction, and well-being. - **Media Analysis and Perception Management:** Disruptive innovation opportunity: Developing technologies and methodologies to help individuals navigate media inputs and foster critical thinking in interpreting reality. - **Human Resources and Employee Engagement:** Disruptive innovation opportunity: Building platforms and strategies that facilitate employee connections, collaboration, and social engagement in the workplace. ## Related on Trend Hunter - [Colorful Large-Scale Ceramic Series](https://www.trendhunter.com/trends/studio-floris-rubben.md) - [Office-Themed Metallic Installations](https://www.trendhunter.com/trends/frankie-shop.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Brick-Centric Art Exhibitions](https://www.trendhunter.com/trends/brick-collection.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Coffee Ink Flipbooks](https://www.trendhunter.com/trends/limited-edition-flipbook.md) - [Creativity Enhancing WFH Products](https://www.trendhunter.com/trends/other-angles-collection.md)