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# Devil Ray Swarms
Florian Schulz is Winner of the Environmental Photographer of the Year Awards

By Meghan Young | Published 2010-09-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/florian-schulz
References: [gizmodo](http://gizmodo.com/5646807/this-is-the-winner-of-the-environmental-photographer-of-the-year-awards) & [telegraph](http://www.telegraph.co.uk/earth/earthpicturegalleries/8020185/CIWEM-Environmental-Photographer-of-the-Year-2010-award-winners.html)

Gizmodo is right: at first (and second and third) glance, Florian Schulz's outstanding photo looks like a [coral reef](https://www.trendhunter.com/trends/coral-soaps-collection) or something just as beautiful, but still typical. Instead, it is a swarm of Munkiana Devil Rays off the coast of Baja California Sur in Mexico.

The winner of the [Environmental Photographer of the Year](https://www.trendhunter.com/trends/summer-dreaming-collection) Awards, Florian Schulz tops the list of [amazing photographers](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket) who entered this prestigious competition. To view the rest of the winners, check out the gallery above and then head to Telegraph to see more.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 100% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Marine Biodiversity Conservation:** There is a growing trend in promoting marine biodiversity through conservation efforts like protecting habitats and regulating fishing practices.
- **Nature Photography:** Nature photography is a growing trend that provides new opportunities for photographers to showcase the beauty and fragility of our planet.
- **Eco-tourism:** Eco-tourism is a trend in the travel industry that offers opportunities to experience nature while promoting sustainability and conservation efforts.

### Sectors Adopting This

- **Photography:** The photography industry has the opportunity to elevate the conversation around important environmental issues through visually stunning and impactful images like the Environmental Photographer of the Year Awards.
- **Conservation Organizations:** Conservation organizations have the opportunity to leverage technology and new media to increase awareness and support for marine biodiversity conservation initiatives.
- **Travel and Tourism:** The travel and tourism industry has the opportunity to expand eco-tourism offerings that promote conservation efforts and provide unique experiences for travelers seeking adventure and sustainability.

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