# Pensive Smoking Photoshoots Florian Pessenteiner Takes a Five Minute Break From the World By Summer Luu | Published 2010-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/florian-pessenteiner References: [homotography.blogspot](http://homotography.blogspot.com/2010/12/florian-pessenteiner-by-john-burke.html) & [johnburkephoto](http://www.johnburkephoto.com/) In close-up pictorials featuring Florian Pessenteiner captured by photographer John Burke, we take a personal look into a peaceful shoot of [pensive and smoky looks](https://www.trendhunter.com/trends/windows-of-selfcare). Taking a five minute break from the world, these relaxed images show this clean-cut model pondering to himself while at one with nature. Laid back in the grass and sitting on a rock, Florian Pessenteiner relieves stress with a cigarette and looks out into the outdoor wilderness. **Implications** - Thanks to campaign's like [Dove's "Campaign for Real Women"](https://www.trendhunter.com/trends/dove-reimagine-beauty) and a backlash against technologically altered magazine covers and photo spreads, there has been an increased consumer desire for ads that look more natural. A company can capitalize on this by investing in marketing that eschews high-fashion convention for a "[candid" look](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Natural Advertising:** Investing in marketing that eschews high-fashion convention for a "candid" look can capitalize on the consumer desire for ads that look more natural. - **Pensive Fashion Photography:** There is a growing trend towards capturing pensive and contemplative moments in fashion photography, providing opportunities for brands to create unique and emotive campaigns. - **Smoke-themed Visuals:** The use of cigarettes and smoke in visuals can create an atmospheric and thought-provoking aesthetic, offering a disruptive opportunity to evoke certain moods and emotions in advertising and art. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from incorporating the trend of capturing pensive and contemplative moments in their campaigns to evoke emotion and stand out in a crowded market. - **Advertising:** Advertising agencies can explore the trend towards natural aesthetics and candid looks to create more relatable and authentic ad campaigns for their clients. - **Art and Photography:** Artists and photographers can experiment with smoke-themed visuals to create evocative and captivating pieces that resonate with viewers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Wavy Smoke Wear Collections](https://www.trendhunter.com/trends/stylish-smoke-wear.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cigarette-Style Incense Sticks](https://www.trendhunter.com/trends/incense-stick.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)