# Vanguard Sportswear Editorials Florian Joahn Captures This Monochromatic and Edgy Portrait Series By Jana Pijak | Published 2015-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/florian-joahn References: [fuckingyoung.es](http://fuckingyoung.es/jeanpaul-paula-by-florian-joahn/) & [florianjoahn](http://florianjoahn.com/) Stylist JeanPaul Paula stars in this dynamic image series by photographer Florian Joahn. The model poses in a wardrobe of monochromatic sportswear staples and is captured in a series of bold and edgy portraits. Whether showing off a tattoo that is hidden in his lip or donning colorless contact lenses, JeanPaul shows off a look that is both fashion-forward and distinctive. The model styles himself in pieces from [Adidas](https://www.trendhunter.com/trends/zne-collection), [Dior Homme](https://www.trendhunter.com/trends/afrofuturism-1) and [Nike](https://www.trendhunter.com/trends/nike-x-sacai) among other names and pulls off pieces that are both eye-catching and comfortable. Referencing the fashion industry's recent Health Goth and Normcore obsessions, this image series proves that functional clothing can be edgy and interesting. Florian Joahn's understated photo series opposes tradition and boasts images that are high in contrast. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 79% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Sportswear:** Opportunity for designers to create stylish and functional sportswear that is monochromatic for consumers who prefer subtlety in fashion. - **Health Goth and Normcore Fashion:** Opportunity for fashion companies to combine functional elements with avant-garde fashion for trend-conscious customers. - **Bold and Edgy Portraits:** Opportunity for photographers to experiment with high-contrast portraiture and capture subjects in a distinctive and eye-catching way. ### Where This Applies - **Sportswear Industry:** Opportunity to create functional, yet stylish and monochromatic sportswear to cater to trend-conscious customers. - **Fashion Industry:** Opportunity to merge functional elements with avant-garde fashion, creating unique styles to cater to the Health Goth and Normcore movement. - **Photography Industry:** Opportunity for photographers to experiment with high-contrast and distinctive portraiture styles, creating bold and edgy portraits for clients. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md)