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# Monochromatic Double Exposures
Florian Imgrund Melds the Natural and Human in Black and White

By Josh Triantafilou | Published 2012-03-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/florian-imgrund
References: [inthoughts.de](http://www.inthoughts.de/portfoliohuman.html) & [inthoughts.de](http://www.inthoughts.de/portfoliohuman.html)

German photographer [Florian Imgrund](https://www.trendhunter.com/trends/florian-busch-architects) recently shot a series of [double exposure photos](https://www.trendhunter.com/trends/kodak-snapic-a1) in black and white. The monochromatic scheme lends an almost pencil-shaded texture to the work. Indeed, the double exposure blends human forms and natural landscapes so well that one would think Florian Imgrund must have edited the photographs post-shooting, but he did not. All of his work was done live with an *analog* camera. This feat is all the more impressive when one learns that the photographer only got his camera in 2010 and so has only two years of experience with analog methods.

Photoshop is a legitimate tool in the art of photography. However, there is something to be admired in Florian Imgrund's minimalist techniques. One of the essential strengths of photography is an ability to capture moments as they come.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 78% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Minimalist Photography:** There is a growing trend in photography towards minimalist techniques, focusing on capturing moments as they come without heavy editing.
- **Analog Photography:** With the rise of digital photography, there is a resurgence of interest in analog methods, presenting disruptive innovation opportunities for camera manufacturers and film suppliers.
- **Double Exposure Photography:** Double exposure photography is gaining popularity as photographers experiment with blending human forms and natural landscapes, allowing for creative and unique compositions.

### Where This Applies

- **Camera Manufacturing:** As analog photography gains popularity, camera manufacturers can seize the opportunity to develop and market new analog cameras that appeal to photographers seeking unique techniques.
- **Film Photography Supplies:** The resurgence of analog photography opens up a market for film suppliers to provide a variety of film stocks, chemicals, and other supplies required for traditional film processing.
- **Photography Education and Workshops:** With the growing interest in minimalist and analog photography techniques, there is a demand for educational programs and workshops that teach these skills to aspiring photographers.

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