# Summer-Ready Salad Mixes The Florette Sweet Crispy Mix is Free of Bitter Leaves By Michael Hemsworth | Published 2019-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/florette-sweet-crispy-mix References: [conveniencestore](https://www.conveniencestore.co.uk/products/florette-gets-summer-ready-with-new-salad-mix/592991.article) & [florettesalad](https://www.florettesalad.co.uk) The Florette Sweet Crispy Mix salad is the latest product from the brand that has been developed as a milder version of its original to provide a light flavor profile that's free of bitterness. Coming [washed and ready to eat](https://www.trendhunter.com/trends/summer-salad1), the salad is a mix of lambs lettuce, red butterhead, red multi-leaf and Apollo, which creates a [colorful profile](https://www.trendhunter.com/trends/fresh-express-1) that's perfect on its own or paired with a meal. The Florette Sweet Crispy Mix salad will be supported by the "What's Your Flavourette?" [marketing campaign](https://www.trendhunter.com/trends/free-salad-kits), which is starting this month and running through August across a multitude of channels. Marketing Director for Florette John Armstrong spoke on the campaign saying, "Our new creative campaign – ‘What’s Your Flavourette?’ – is a fun way for consumers to assess whether they are ‘Team Classic Crispy’ or ‘Team Sweet Crispy’. Our category insight also shows that healthy eating will continue to be a major shopper trend this year, so we will be providing recipe ideas for both products to inspire a variety of eating occasions.” ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Milder Flavor Profiles:** Developing milder versions of existing products to cater to consumers who prefer a lighter flavor profile. - **Ready-to-eat Convenience:** Offering pre-washed and ready-to-eat salad mixes to meet the increasing demand for convenient food options. - **Creative Marketing Campaigns:** Creating engaging and interactive marketing campaigns, like Florette's 'What's Your Flavourette?' campaign, to attract and connect with consumers. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to develop milder versions of their products to cater to different flavor preferences. - **Convenience and Ready-to-eat Foods:** Increasing demand for pre-washed and ready-to-eat salad mixes presents growth opportunities for convenience food manufacturers. - **Marketing and Advertising:** Creative marketing campaigns, such as Florette's 'What's Your Flavourette?' campaign, can help businesses differentiate and engage with their target audience. ## Related on Trend Hunter - [Spicy Salad Bowls](https://www.trendhunter.com/trends/florette-salad.md) - [Festive Leafy Bagged Salads](https://www.trendhunter.com/trends/limitededition-christmas-packs.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Flower Seed Salad Campaigns](https://www.trendhunter.com/trends/wildflower-seeds.md) - [Herbaceous Mediterranean Salad Kits](https://www.trendhunter.com/trends/fresh-express-chopped-kit.md) - [Restaurant-Quality Salad Products](https://www.trendhunter.com/trends/fresh-express-products.md) - [International Cuisine Salad Kits](https://www.trendhunter.com/trends/fresh-express-salad-kits.md) - [Global Cuisine Salad Kits](https://www.trendhunter.com/trends/fresh-express-chopped-salad-kits.md) - [Mix-and-Match Salads](https://www.trendhunter.com/trends/summer-of-salade-samplers.md)