# Microwaveable Vegetable Products The Florette Naturally Tasty Green Beans are Quick to Prepare By Michael Hemsworth | Published 2019-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/florette-naturally-tasty-green-beans References: [conveniencestore](https://www.conveniencestore.co.uk/products/florette-creates-microwaveable-pouch-for-green-beans/595971.article) & [florettesalad](https://www.florettesalad.co.uk) The Florette Naturally Tasty Green Beans have been unveiled by the brand as a new product for consumers in the UK to pick up when seeking an ultra-convenient way to enjoy the classic taste of the vegetable. The green beans come packaged in a pouch that can be easily tossed into the microwave to have the vegetable ready for consumption in just three minutes. The beans are washed, trimmed and even packaged with a garlic & herb butter to add a touch of flavor for an even tastier profile. Marketing Director at Florette John Armstrong spoke on the new Florette Naturally Tasty Green Beans saying, "This is a completely new and innovative product that we’ve developed. As a brand our [bagged salads](https://www.trendhunter.com/trends/florette-salad) will continue to be our main focus, but we are also looking at ways we can make incremental gains, and the [prepared vegetable category](https://www.trendhunter.com/trends/green-giant-1) is one such area we’ve identified where there is strong consumer demand that we can utilise our expert network to meet." ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Microwaveable Vegetable Products:** The trend of microwaveable vegetable products presents an opportunity for convenient and time-saving meal solutions. - **Ultra-convenient Food Packaging:** The trend of ultra-convenient food packaging offers opportunities for brands to create easy-to-prepare meals for busy consumers. - **Innovation in Prepared Vegetable Category:** The trend of innovation in the prepared vegetable category allows brands to tap into strong consumer demand and offer unique and flavorful options. ### Industries Being Reshaped - **Food Packaging Industry:** The food packaging industry can capitalize on the trend of ultra-convenient food packaging by developing innovative and user-friendly packaging solutions. - **Convenience Food Industry:** The convenience food industry can benefit from the trend of microwaveable vegetable products by creating a range of ready-to-eat vegetable options that cater to time-pressed consumers. - **Food Innovation Industry:** The food innovation industry can seize the trend of innovation in the prepared vegetable category by creating unique flavor combinations and introducing novel vegetable-based products to the market. ## Related on Trend Hunter - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Convenient Steam-in-Bag Meals](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals.md) - [Microwave-Ready Snack Products](https://www.trendhunter.com/trends/veggies-made-great-products.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Ready-to-Prepare Frozen Veggie Products](https://www.trendhunter.com/trends/green-giant-products.md) - [Frozen Air Fryer Dishes](https://www.trendhunter.com/trends/green-giant-product.md) - [Canned Cuisine-Inspired Veggies](https://www.trendhunter.com/trends/del-monte-foods.md) - [Frozen Thai Green Beans](https://www.trendhunter.com/trends/garlic-shiitake-green-beans.md) - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md)